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master's thesis
Analiza postojećeg stanja i procjena budućeg razvoja industrije električnih automobila - studija slučaja na primjeru Volkswagen AG
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:393731
Begić, Marko
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Begić, M. (2023). Analiza postojećeg stanja i procjena budućeg razvoja industrije električnih automobila - studija slučaja na primjeru Volkswagen AG (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:393731

Begić, Marko. "Analiza postojećeg stanja i procjena budućeg razvoja industrije električnih automobila - studija slučaja na primjeru Volkswagen AG." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:393731

Begić, Marko. "Analiza postojećeg stanja i procjena budućeg razvoja industrije električnih automobila - studija slučaja na primjeru Volkswagen AG." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:393731

Begić, M. (2023). 'Analiza postojećeg stanja i procjena budućeg razvoja industrije električnih automobila - studija slučaja na primjeru Volkswagen AG', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:393731

Begić M. Analiza postojećeg stanja i procjena budućeg razvoja industrije električnih automobila - studija slučaja na primjeru Volkswagen AG [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:393731

M. Begić, "Analiza postojećeg stanja i procjena budućeg razvoja industrije električnih automobila - studija slučaja na primjeru Volkswagen AG", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:393731

Metadata
TitleAnaliza postojećeg stanja i procjena budućeg razvoja industrije električnih automobila - studija slučaja na primjeru Volkswagen AG
Title (english)Analysis of the current situation and assessment of the future development of electric car industry - a case study of Volkswagen AG
AuthorMarko Begić
MentorEna Pecina (mentor)
Committee memberEna Pecina (predsjednik povjerenstva)
Committee memberAndrija Sabol (član povjerenstva)
Committee memberDenis Dolinar (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2023-02-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Automobilsku industriju u zadnje vrijeme karakterizira sve veći udio električnih automobila u prodajnim portfeljima poduzeća što predstavlja mnoge prilike i opasnosti za poduzeća u industriji. Iako električni automobili zauzimaju sve značajniji udio na tržištu, konvencionalni automobili još uvijek prevladavaju tržištem. Predmet diplomskog rada je strategijska analiza industrije električnih automobila kroz primjenu odabranih metoda financijske analize te ispitivanje tržišnog položaja poduzeća Volkswagen AG u industriji. Detaljnom analizom analiziraju se svi čimbenici bitni za industriju. Ciljevi rada su zaključiti koji su čimbenici ključni za daljnji razvoj industrije te procijeniti uspješnost i budući razvoj promatranog poduzeća u industriji. Analiza pokazuje ubrzan razvitak industrije električnih automobila u proteklih nekoliko godina i stabilno poslovanje poduzeća Volkswagen AG kroz promatrano razdoblje. Razvijeni scenariji prognoziraju nastavak razvoja industrije te razvoj promatranog poduzeća u razvijenim scenarijima.
Abstract (english)
The automotive industry has recently been characterized by an increasing share of electric cars in the sales portfolios of companies, which represents many opportunities and threats for companies in the industry. Although electric cars are taking an increasingly significant share of the market, conventional cars still dominate the market. The subject of the thesis is a strategic analysis of the electric car industry through the application of selected methods of analysis and an examination of the position of Volkswagen AG in the industry. A detailed analysis analyzes all factors important for the industry. The aim of the paper is to conclude which factors are key for the further development of the industry and to assess the performance and future development of the observed company in the industry. The analysis shows the accelerated development of the electric car industry in the past few years and the stable business of Volkswagen AG throughout the observed period. The developed scenarios forecast the continued development of the industry and the development of the observed company in the developed scenarios.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:393731
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-02-09 14:33:49