A modern way of life implies the possibility of independent movement in a personal vehicle. Road infrastructure and city architecture imply ownership of a personal vehicle as the main means of transportation. At the same time, due to the emission of exhaust gases, the use of personal vehicles powered by the combustion of fossil fuels is becoming an increasing problem due to air pollution in cities. The aim of the paper is to develop a model of the intention to purchase electrified cars using the framework of the innovation acceptance theory, where the basic and extended models are investigated, while examining the moderating influence of age and education. By using a research model that includes the TOE framework, a detailed analysis of the key factors that influence the use of electric cars and the definition of important indicators and measurement of the success of the strategy in business was carried out. Data collected through primary empirical research were analyzed, which were then analyzed using the method of structural equations. The dissertation made several scientific contributions. A bibliometric analysis of technology acceptance theories in the context of electrified passenger cars has been created, which can be useful in determining future research on the intention to use and purchase them. Recommendations for future research in this area were made through a critical analysis of the research topics, taking into account the results of the research of the doctoral dissertation. Knowledge about the intentions to purchase electrified passenger cars was deepened using the framework of the theory of acceptance of new technologies in basic and extended form, especially knowledge about the impact of personal innovation on the perceived ease of use and perceived usefulness of electrified passenger cars, as well as the impact of perceived affordability and perceived ease of receiving incentives, taking into account the influence of age and education.