The valuation of sports clubs is of great importance in the business world, both for investors and for the owners of individual companies. Since sports clubs are a special type of business whose primary goal is not wealth accumulation for the owners, their valuation is different. This paper explores in more detail the specific factors that influence the value of a sports club. The aim of the study is to analyze the issues related to the valuation of sports clubs and the differences compared to traditional businesses. The discounted cash flow (DCF) method is one of the fundamental valuation methods used in practice. In this paper, this method is considered as a traditional approach. After establishing a theoretical basis for valuation methods, the business operations of sports clubs are briefly described, followed by a hypothetical valuation of the Los Angeles Lakers club. For the purpose of valuation, an overview of the industry in which the club operates is provided, expectations and assumptions about the future are presented, and free cash flows are calculated based on these factors. Due to the lack of data availability, assumptions were made during the application of the discounted cash flow method. The next valuation method used is the precedent transactions method, which is based on a historical review of transactions, taking into account the most relevant ones, and adding a premium to the multiplier to account for factors such as market and brand influence on value. Before reaching a conclusion, the Forbes valuation of the club is briefly presented as well. There are significant differences in the results obtained using these methods, and although the DCF method is greatly simplified, it can be concluded that it does not consider all the specifics of the club but rather focuses on its profit-generating ability, resulting in an undervalued overall value.