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undergraduate thesis
Franšizno poslovanje u industriji kuhinjskog namještaja i opreme
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:926902
Uhernik, Ivana
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Uhernik, I. (2016). Franšizno poslovanje u industriji kuhinjskog namještaja i opreme (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:926902

Uhernik, Ivana. "Franšizno poslovanje u industriji kuhinjskog namještaja i opreme." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:926902

Uhernik, Ivana. "Franšizno poslovanje u industriji kuhinjskog namještaja i opreme." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:926902

Uhernik, I. (2016). 'Franšizno poslovanje u industriji kuhinjskog namještaja i opreme', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:926902

Uhernik I. Franšizno poslovanje u industriji kuhinjskog namještaja i opreme [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:926902

I. Uhernik, "Franšizno poslovanje u industriji kuhinjskog namještaja i opreme", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:926902

Metadata
TitleFranšizno poslovanje u industriji kuhinjskog namještaja i opreme
Title (english)Franchising in the industry of kitchen furniture and equipment
AuthorIvana Uhernik
MentorKristina Petljak (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2016-07-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Franšizno poslovanje se može definirati kao model poslovanja u kojem neko poduzeće (davatelj franšize) poduzetniku na određenom teritoriju daje pravo korištenja svog trgovačkog imena u praksi i provjerenog načina poslovanja. Zauzvrat, u zamjenu za pravo korištenja, kupac franšize obvezuje se platiti franšiznu pristojbu (fiksni iznos koji se plaća po potpisivanju ugovora) i tantijeme (postotak od ukupnog prometa ostvarenog na lokaciji kupca franšize koji se najčešće plaća mjesečno). Davatelj franšize zarađuje kroz postotak od ostvarenog prihoda kupca franšize - davatelj franšize je u izuzetnom interesu da kupac franšize posluje što bolje kako bi i on više zaradio, tj. dobit je u interesu i kupca i davatelja franšize. Cilj rada je istražiti franšizno poslovanje u industriji kuhinjskog namještaja i opreme na primjeru poduzeća Scavolini.
Abstract (english)
Franchising can be defined as a business model in which a company (franchisor) entrepreneur in a specific territory gives the right to use its trade name (brand) and in practice proven system of operation. In return, in exchange for the right to use, the franchise buyer is obliged to pay a franchise fee (a fixed amount to be paid upon signing of the contract) and royalties (percentage of total turnover on the location of the customer franchise, which is usually paid monthly). The key to success of franchising is just in well-balanced interest. The franchisor earns a percentage of revenue generated from customer franchise - franchisor is in an exceptional interest that the customer franchise operates better in order he earnes more, ie. profit is in the interest of the customer and the franchisor. Aim of this paper is to explore the franchising industry of kitchen furniture and equipment, taken on example of Company Scavolini.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:926902
Study programmeTitle: Business Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-02 08:39:30