A strategic approach in quality management at Illy aimed at achieving zero product defects, which results in the production of a product that complies with the desired standards. This method of dealing with quality at Illy emphasizes the management and improvement of processes within the organization. Like strategic management, this method views the Illy company as a whole that contains interdependent functional areas that require a certain degree of flexibility to respond to changing market needs. Full quality control emphasizes the importance of involving all departments in the production process. This includes accounting, design, finance, marketing and procurement. Quality control methods at Illy are strategic procedures that ensure the maintenance or improvement of product quality. Generally, these processes include training employees, creating measurable standards for output quality, and periodically testing items to detect any inconsistencies. With quality management, Illy can increase the visibility of problems within its manufacturing practice, enabling corrective actions to be taken. Quality testing also ensures that end products meet all production requirements to meet consumer expectations. Quality is the most important factor when buying Illy products. Therefore, more people willbe attracted to a brand that is known for selling goods of exceptional quality, where Illy has the status of a global leader in the production of coffee. Full quality management at Illy guarantees that the products are safe for use or consumption. Illy will thus have less risk of liability, knowing that their items and production processes comply with standards and are thoroughly monitored.