Tourism and culture are closely related to each other, and these connections go back to the distant past. With the development and growing popularity of cultural tourism, the importance of culture and it`s influence on tourism is even more evident. Every year there are more cultural tourists, and as a result, travel agencies and tour operators are focusing more attention on the formation and compilation of better, higher quality and more interesting cultural tours for tourists, which will attract as many cultural tourists as possible. This paper provides general information about culture and tourism, as well as their interrelationship and the contribution of culture itself to the development of tourism and specific destinations, as well as about cultural tourists, who are an important segment of cultural tourism. The paper describes the business of specialist tour operators from the very definition to the advantages and disadvantages of their business, as well as the criteria for the division of tour operators. The paper analyzes and compares the product characteristics of tour operators specializing in cultural tours on the example of two tour operators - Intrepid Travel and Exodus Travels. Similarities and differences in the operations of these two tour operators are stated, as well as the results of a comparative analysis based on the characteristics of package arrangements.