prikaz prve stranice dokumenta Analiza poslovnog modela destinacijske menadžment kompanije - studija slučaja Petar & Julia's Travel
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undergraduate thesis
Analiza poslovnog modela destinacijske menadžment kompanije - studija slučaja Petar & Julia's Travel
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:448364
Kovačić, Ivona
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Kovačić, I. (2023). Analiza poslovnog modela destinacijske menadžment kompanije - studija slučaja Petar & Julia's Travel (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:448364

Kovačić, Ivona. "Analiza poslovnog modela destinacijske menadžment kompanije - studija slučaja Petar & Julia's Travel." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:448364

Kovačić, Ivona. "Analiza poslovnog modela destinacijske menadžment kompanije - studija slučaja Petar & Julia's Travel." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:448364

Kovačić, I. (2023). 'Analiza poslovnog modela destinacijske menadžment kompanije - studija slučaja Petar & Julia's Travel', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:448364

Kovačić I. Analiza poslovnog modela destinacijske menadžment kompanije - studija slučaja Petar & Julia's Travel [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:148:448364

I. Kovačić, "Analiza poslovnog modela destinacijske menadžment kompanije - studija slučaja Petar & Julia's Travel", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:448364

Metadata
TitleAnaliza poslovnog modela destinacijske menadžment kompanije - studija slučaja Petar & Julia's Travel
Title (english)Business model analysis of the destination management company - the case of Petar & Julia's Travel
AuthorIvona Kovačić
MentorIngeborg Matečić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2023-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovaj rad bavi se destinacijskom menadžment kompanijom kao akterom u turističkom poslovanju, a glavni naglasak stavlja na karakteristike poslovnog modela kompanije. Pojam destinacijskih menadžment kompanija javlja se u suvremenom turizmu, a sastoji se od niza složenih turističkih proizvoda koji privlače turiste u određenu destinaciju. Ova vrsta turističkog poduzeća javlja se raspadom velikih agencija i nastaje kao odgovor na sve veću individualizaciju na strani potražnje, a izravno utječe na podizanje kvalitete i atraktivnosti turističkog proizvoda destinacije. Petar & Julia's Travel posluje kao mikro destinacijska menadžment kompanija sa sjedištem u Hrvatskoj, a pruža cjelovite usluge grupnih i individualnih putovanja. Temeljem dostupnih podataka, na primjeru Petar & Julia's Travel, pokušat će se prikazati određeni elementi poslovnog modela destinacijske menadžment kompanije u stvarnom svijetu.
Abstract (english)
This study focuses on destination management companies as key actors in the tourism industry, with an emphasis on their business model characteristics. The concept of destination management companies emerges in modern tourism and involves a range of complex tourist products that attract tourists to specific destinations. These types of companies have emerged as a response to the increasing individualization of demand and directly influence the quality and attractiveness of destination tourism products. Petar & Julia's Travel operates as a micro destination management company based in Croatia, providing comprehensive services for group and individual travel. Based on available data, this study aims to showcase specific elements of a destination management company's business model in a real-world context.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:448364
Study programmeTitle: Business Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica ekonomije (stručni/a prvostupnik/ prvostupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-05 16:46:13