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master's thesis
Digitalizacija u hotelijerstvu na primjeru jednog hotela
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:537785
Peko, Stella
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Peko, S. (2023). Digitalizacija u hotelijerstvu na primjeru jednog hotela (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:537785

Peko, Stella. "Digitalizacija u hotelijerstvu na primjeru jednog hotela." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:537785

Peko, Stella. "Digitalizacija u hotelijerstvu na primjeru jednog hotela." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:537785

Peko, S. (2023). 'Digitalizacija u hotelijerstvu na primjeru jednog hotela', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:537785

Peko S. Digitalizacija u hotelijerstvu na primjeru jednog hotela [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:148:537785

S. Peko, "Digitalizacija u hotelijerstvu na primjeru jednog hotela", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:537785

Metadata
TitleDigitalizacija u hotelijerstvu na primjeru jednog hotela
Title (english)Digitalization in the hotel industry on the example of one hotel
AuthorStella Peko
MentorLjubica Milanović Glavan (mentor)
Committee memberBožidar Jaković (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2023-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tehnologija je danas sveprisutna. U nekim djelatnostima čak i zamjenjuje ljude. U turizmu je ljudski faktor još uvijek krucijalan, no tehnološke inovacije pomažu povećati produktivnosti poslovanja svojim rješenjima. Pomažu prikupljanju i analiziraju podataka radi lakšeg i boljeg donošenja odluka i ubrzavaju poslovne procese u hotelima, od onih najjednostavnijih i svakodnevnih kao što je unošenje podataka o gostima do nekih malo složenijih kao što je planiranje broja i strukture zaposlenih u domaćinstvu. Terensko istraživanje u hotelu Sheraton u Zagrebu je pokazalo kako neka zaista na izgled mala rješenja koja zahtijevaju jednako tako mala ulaganja mogu povećati produktivnost i konkurentnost hotela na tržištu. Upravo je to i smisao tih rješenja, olakšavanje poslovanja čovjeku, poboljšanje iskustva gostima uz praćenje trendova na tržištu i održavanje konkurentnosti.
Abstract (english)
Technology is ubiquitous today. In some industries, it even replaces people. In tourism, the human factor is still crucial, but technological innovations help to increase business productivity with their solutions. They help collect and analyze data for easier and better decision-making and speed up business processes in hotels, from the most simple and everyday ones such as entering guest data to some more complex ones such as planning the number and structure of household employees. Field research at the Sheraton Hotel in Zagreb has shown that some seemingly small solutions that require equally small investments can increase the hotel's productivity and competitiveness on the market. This is exactly the meaning of these solutions, making business easier for people, improving the experience for guests while following market trends and maintaining competitiveness.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:537785
Study programmeTitle: Electronic business in private and public sector
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/ica elektroničkog poslovanja (stručni specijalist/ica elektroničkog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2023-07-11 16:04:59