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master's thesis
Analiza maloprodajne strukture grada Koprivnice
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:186942
Vuković, Dunja
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management

Institutional repository: REPEFZG

Cite this document

Vuković, D. (2023). Analiza maloprodajne strukture grada Koprivnice (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:186942

Vuković, Dunja. "Analiza maloprodajne strukture grada Koprivnice." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:186942

Vuković, Dunja. "Analiza maloprodajne strukture grada Koprivnice." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:186942

Vuković, D. (2023). 'Analiza maloprodajne strukture grada Koprivnice', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 23 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:186942

Vuković D. Analiza maloprodajne strukture grada Koprivnice [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 June 23] Available at: https://urn.nsk.hr/urn:nbn:hr:148:186942

D. Vuković, "Analiza maloprodajne strukture grada Koprivnice", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:186942

Metadata
TitleAnaliza maloprodajne strukture grada Koprivnice
Title (english)Retail structure analysis of the city Koprivnica
AuthorDunja Vuković
MentorKristina Petljak (mentor)
Committee memberDora Naletina (član povjerenstva)
Committee memberIvana Štulec (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2023-07-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Promatrana maloprodajna struktura može se raščlaniti na mnogo različitih načina, kao što je poslovna struktura, geografska struktura i vlasnička struktura. Ovaj diplomski rad bavi se analizom maloprodajne strukture grada Koprivnice te objašnjava koji čimbenici pokreću promjenu maloprodajne strukture, koji su podaci potrebni za analizu maloprodajne strukture i kako se analiza maloprodajne strukture može provesti i tumačiti. Maloprodajna struktura na tržištu nipošto nije statična; mijenja se tijekom vremena. Brojni čimbenici, koji često djeluju u kombinaciji jedni s drugima, dovode do strukturnih promjena. Temeljni čimbenik promjene maloprodajne strukture bio je i ostao restrukturiranje šireg gospodarstva. Uz analizu maloprodajne strukture, važno je također uključiti analizu ponašanja potrošača. Ponašanje potrošača ima značajan utjecaj na maloprodajnu strukturu i promjene koje se događaju na tržištu. Integracija analize ponašanja potrošača s analizom maloprodajne strukture omogućuje dublje razumijevanje promjena koje se događaju na tržištu i kako one utječu na oblikovanje maloprodajnih strategija.
Abstract (english)
The observed retail structure can be dissected in many ways, such as business structure, geographic structure, and ownership structure. This master's thesis focuses on analyzing the retail structure of the city of Koprivnica, explaining the factors driving the change in the retail structure, the data required for analyzing the retail structure, and how the analysis can be conducted and interpreted. The retail structure in the market is by no means static; it changes over time. Numerous factors, often working in combination with each other, lead to structural changes. The fundamental factor driving the change in the retail structure has been and remains the restructuring of the broader economy. In addition to analyzing the retail structure, it is also important to include an analysis of consumer behavior. Consumer behavior has a significant impact on the retail structure and the changes that occur in the market. Integrating the analysis of consumer behavior with the analysis of the retail structure enables a deeper understanding of the changes taking place in the market and how they influence the shaping of retail strategies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:186942
Study programmeTitle: Management and marketing in retail
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje (stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-12 15:45:11