Outsourcing in food delivery and restaurant business has been widely accepted among restaurant owners and consumers. Restaurants primarily embrace this model for the possibility of generating additional income, reaching a broader customer base, and increasing their customer pool without expanding their restaurant capacity. On the other hand, convenience in shopping, along with time savings that allow for redirecting available time to other activities, has become the primary motivator for consumers' inclination towards online food purchases. The aim of this thesis is to explore the role of purchasing motives and platform attractiveness characteristics in customer satisfaction during online food shopping in the Republic of Croatia. To achieve this goal, one-time quantitative research was conducted. The main research instrument was a structured questionnaire designed in Google Forms, and the survey itself was conducted on a convenient purposive sample of 110 respondents. The condition for participating in the survey was that respondents had been users of food ordering platforms within the last 6 months. Regarding the motives for purchasing food through online platforms, the research results indicate that a wide selection of food, fast delivery, a broad range of restaurants, the ability to multitask, and liberation from the obligation to cook are significant motivators in consumers' decision-making process. On the other hand, when it comes to the attractiveness elements of specific platforms, respondents emphasized the simplicity of ordering, multiple payment options, special offers and discounts, restaurant food quality reviews, food availability, delivery tracking, and food customization as the most important factors. Customer satisfaction is influenced by delivery to the correct location, delivery within the estimated time frame, secure and private payment, discounts, free delivery, receiving the ordered product, and the courtesy of the delivery person. These findings indicate that food ordering platforms need to consider all aspects of their business as they are important to consumers according to the results. All these factors should result in customer satisfaction and platform attractiveness, which are two fundamental prerequisites for attracting new users and building customer loyalty. The research results are indicative and cannot be generalized. Further research can be directed towards exploring additional motives and factors influencing the selection of specific platforms.