In the modern economic environment, personal financial planning becomes essential for achieving financial security, long-term goals and optimal utilization of available resources. One of the key elements of this process is the careful selection of investment forms that will enable individuals to achieve their financial goals. In this context, real estate is one of the most important and attractive forms of investment that provides unique economic benefits. Investing in real estate is not only the purchase of physical property, but also an investment and a form of savings. Real estate represents a wide range of opportunities, including residential, commercial, industrial and agricultural real estate. This paper explores the role of real estate as a form of investment in personal finance from an economic perspective, exploring the key factors that shape its appeal, risks and long-term potential. Through an analysis of the economic dynamics of real estate as a form of investment, this paper will explore how real estate prices react to changes in interest rates, inflation, economic growth, and other key economic factors. It will also explore how real estate can fit into personal financial planning and how it can support long-term goals such as retirement, children's education and achieving financial independence. Through a comprehensive overview of the economic role of real estate as a form of investment in personal finance, this paper will provide a deeper understanding of its place in the economic environment, both for individuals and for the wider society.