prikaz prve stranice dokumenta Consumer awareness of Pop-up retail in Croatia
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master's thesis
Consumer awareness of Pop-up retail in Croatia
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:882362
Ernjaković, Talia
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Ernjaković, T. (2023). Consumer awareness of Pop-up retail in Croatia (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:882362

Ernjaković, Talia. "Consumer awareness of Pop-up retail in Croatia." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:882362

Ernjaković, Talia. "Consumer awareness of Pop-up retail in Croatia." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:882362

Ernjaković, T. (2023). 'Consumer awareness of Pop-up retail in Croatia', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:882362

Ernjaković T. Consumer awareness of Pop-up retail in Croatia [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:882362

T. Ernjaković, "Consumer awareness of Pop-up retail in Croatia", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:882362

Metadata
TitleConsumer awareness of Pop-up retail in Croatia
Title (croatian)Svijest potrošača o Pop-up maloprodaji u Hrvatskoj
AuthorTalia Ernjaković
MentorKristina Petljak (mentor)
Committee memberDora Naletina (član povjerenstva)
Committee memberIvana Štulec (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
This research explores Pop-up Retail in Croatia, investigating its impact on the local retail scene. By examining Croatian consumers' awareness, perceptions, and attitudes toward this retail format, the study offers insights for businesses, policymakers, and researchers navigating the evolving retail landscape.
Abstract (croatian)
Ovaj rad istražuje Pop-up maloprodaju u Hrvatskoj, istražujući njezin utjecaj na lokalnu maloprodajnu scenu. Ispitujući svijest, percepciju i stavove hrvatskih potrošača prema ovom formatu maloprodaje, studija nudi uvide za tvrtke, i istraživače koji upravljaju razvojem maloprodajnog krajolika.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:148:882362
Study programmeTitle: Master Degree in Business; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership
Course: Marketing in english
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-19 12:22:41