The subject of this graduate thesis is technological innovation in retail, while the aim of this paper is to provide an overview of trends in the context of technological innovations in retail and to explore the acceptance of technological innovations in retail by young consumers. Generally speaking, the application of technological innovation is considered one of the main drivers of both economic and social progress of an individual state. It is worth pointing out that technological innovation has strongly impacted the retail industry, changing the way companies operate and collaborate with customers. The paper focuses on the overview and possibilities of technological innovations in retail while emphasizing their advantages and disadvantages. Also, the paper emphasizes the situation in retail of the Republic of Croatia in the context of technological innovations and attention is paid to factors that influence the acceptance of technological innovations by customers. A primary research on the acceptance of technological innovation among young consumers was also conducted. The study included 135 participants, 101 (74.8%) female, and the rest of the respondents (34, 25.2%) male. The results showed that respondents believe that the proximity of the store, traffic connections, price and quality of products are the most important factor for choosing a specific store. Also, the results show that young respondents estimate that in stores predominantly food products in the Republic of Croatia do not have a good implementation of the information technology system and that there is actually a significant place for progress in this context.