Individuals who decide on a new business venture of opening their own business that provides some kind of service, should be prepared to constantly upgrade their knowledge and skills in order to deliver a service that will satisfy end users. By meeting customers' expectations, craftsmen will most likely keep them, but there is also a high probability that satisfied customers will recommend them to their friends. People involved in trade or any other service activity should have good communication skills in order to meet or even exceed the expectations of end users. In addition to communication skills, it is necessary to know the needs of customers and deliver the desired product or service so that the company can compete in the market. Photography is a branch of art that can be turned from a hobby into a profitable business if you invest in equipment, acquire new skills and follow trends. Investing in a quality camera, various lenses that the photographer can later use for various types of shooting, and investing in external flashes will significantly improve the quality of service provision, and at the same time attract many customers. Photographers need to know their cameras very well in order to be able to photograph in various conditions. By photographing various events, photographers meet many people who can be a link for a new potential business. The emphasis in every service activity is on the satisfaction of end consumers. Continuous investment in total quality control is essential for freelancers to survive.