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undergraduate thesis
Primjena umjetne inteligencije u internetskom i mobilnom bankarstvu
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:653651
Rendulić, Sara
University of Zagreb
Faculty of Economics and Business
Department of Informatics

Institutional repository: REPEFZG

Cite this document

Rendulić, S. (2023). Primjena umjetne inteligencije u internetskom i mobilnom bankarstvu (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:653651

Rendulić, Sara. "Primjena umjetne inteligencije u internetskom i mobilnom bankarstvu." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:653651

Rendulić, Sara. "Primjena umjetne inteligencije u internetskom i mobilnom bankarstvu." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:653651

Rendulić, S. (2023). 'Primjena umjetne inteligencije u internetskom i mobilnom bankarstvu', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 17 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:653651

Rendulić S. Primjena umjetne inteligencije u internetskom i mobilnom bankarstvu [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 July 17] Available at: https://urn.nsk.hr/urn:nbn:hr:148:653651

S. Rendulić, "Primjena umjetne inteligencije u internetskom i mobilnom bankarstvu", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:653651

Metadata
TitlePrimjena umjetne inteligencije u internetskom i mobilnom bankarstvu
Title (english)The application of artificial intelligence in internet and mobile banking
AuthorSara Rendulić
MentorDalia Suša Vugec (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Informatics)
Zagreb
Defense date and country2023-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Umjetna inteligencija postaje neizbježan dio naše svakodnevnice. Sa sobom nosi brojne inovacije u različitim područjima pa tako i u internetskom i mobilnom bankarstvu. Koristeći tehnike strojnog i dubokog učenja, umjetna inteligencija pokriva širok spektar primjene u internetskom i mobilnom bankarstvu poput analiziranja velikih količina podataka, personalizacije korisničkog iskustva te prepoznavanja prijevari. Time poslovanje banaka postaje konkurentnije, učinkovitije i efikasnije. Krajnji rezultat je smanjenje troškova i rast profitabilnosti, no kako bi to prošlo neometano potrebno je uzeti u obzir moguće rizike kao što su sigurnost, privatnost i etičnost. Kako se umjetna inteligencija može uspješno implementirati u bankarstvo dokazali su Revolut i chatbot Erica. U završnom radu je provedeno istraživanje o stavovima korisnika o umjetnoj inteligenciji u internetskom i mobilnom bankarstvu gdje se vidi njihovo nepovjerenje bez obzira na dob i upućenost o samom pojmu umjetne inteligencije.
Abstract (english)
Artificial intelligence is becoming an inevitable part of our everyday life. It brings with it numerous innovations in different areas, including in internet and mobile banking. Using machine and deep learning techniques, artificial intelligence covers a wide range of applications in online and mobile banking, such as analyzing large amounts of data, personalizing the user experience and recognizing fraud. This makes bank operations more competitive, efficient and effective. The end result is a reduction in costs and an increase in profitability, but in order for this to go smoothly, it is necessary to take into account possible risks such as security, privacy and ethics. Revolut and chatbot Erica proved how artificial intelligence can be successfully implemented in banking. In the paper, research was carried out on users' attitudes about artificial intelligence in internet and mobile banking, where their distrust can be seen regardless of age and familiarity with the very concept of artificial intelligence.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:653651
Study programmeTitle: Business Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2023-09-20 22:29:16