The importance of logistics and logistical processes is one of the crucial factors in a company's operations. Achieving set goals, gaining a competitive advantage, and meeting customer needs are key indicators of well-organized logistics. The uniqueness of the fish market can be observed in the characteristics of the product and the market itself, which significantly differs from any other market. Therefore, in-depth knowledge of the market and the product is necessary to successfully create and implement logistical activities. Globalization has impacted the fish market, leading to changes that suggest fish and seafood products of various origins are now available in markets worldwide, making logistical activities extremely challenging. To adequately address the specificities of logistical activities in the fish trade, in-depth interviews were conducted with reputable experts in the fish retail industry. Managing the supply chain in the fish trade requires a high level of collaboration and coordination among various stakeholders in the fish market, including fishermen, processors, distributors, and retailers.Maintaining product quality and safety is crucial in the fish trade. In conclusion, logistical activities in the fish trade are challenging, and only companies with deep knowledge of the market and the product can effectively operate in this challenging environment. The research highlights the importance of collaboration, coordination, and adaptability in supply chain management and the maintenance of product quality and safety.