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master's thesis
Analiza financijskih izvještaja sportskih kladionica u Republici Hrvatskoj i utjecaj COVID-19 pandemije na njihovu profitabilnost
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:862992
Kramarić, Matija
University of Zagreb
Faculty of Economics and Business
Department of Accounting

Institutional repository: REPEFZG

Cite this document

Kramarić, M. (2023). Analiza financijskih izvještaja sportskih kladionica u Republici Hrvatskoj i utjecaj COVID-19 pandemije na njihovu profitabilnost (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:862992

Kramarić, Matija. "Analiza financijskih izvještaja sportskih kladionica u Republici Hrvatskoj i utjecaj COVID-19 pandemije na njihovu profitabilnost." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:862992

Kramarić, Matija. "Analiza financijskih izvještaja sportskih kladionica u Republici Hrvatskoj i utjecaj COVID-19 pandemije na njihovu profitabilnost." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:862992

Kramarić, M. (2023). 'Analiza financijskih izvještaja sportskih kladionica u Republici Hrvatskoj i utjecaj COVID-19 pandemije na njihovu profitabilnost', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:862992

Kramarić M. Analiza financijskih izvještaja sportskih kladionica u Republici Hrvatskoj i utjecaj COVID-19 pandemije na njihovu profitabilnost [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:148:862992

M. Kramarić, "Analiza financijskih izvještaja sportskih kladionica u Republici Hrvatskoj i utjecaj COVID-19 pandemije na njihovu profitabilnost", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:862992

Metadata
TitleAnaliza financijskih izvještaja sportskih kladionica u Republici Hrvatskoj i utjecaj COVID-19 pandemije na njihovu profitabilnost
Title (english)Financial statements analysis of sports betting companies in Croatia and impact of COVID-19 pandemic on their profitability
AuthorMatija Kramarić
MentorMateja Brozović (mentor)
Committee memberIvana Mamić Sačer (član povjerenstva)
Committee memberPetra Halar (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Accounting)
Zagreb
Defense date and country2023-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Accounting
Abstract
Sektor sportskog klađenja doživio je izuzetan rast i transformaciju u posljednjih nekoliko godina, zbog napretka tehnologije, promijenjenih regulativa i promjena u preferencijama potrošača. Današnje sportske kladionice pružaju pojedincima mogućnost klađenja na različite sportske događaje, kako online tako i kroz maloprodajne dućane. S rastućom popularnošću sporta i globalnim dosegom glavnih sportskih liga i turnira, industrija je privukla značajnu pažnju investitora i dionika. Profitabilnost sportskih kladionica doživjela je pad tijekom pandemije zbog smanjene aktivnosti klađenja i povećanih troškova za marketing i regulative. Poduzeća su se suočila s izazovima u točnom predviđanju prihoda i profitabilnosti, što je dovelo do nesigurnosti i potrebe za alternativnim strategijama. U praktičnom dijelu rada prikazana je komparativna i strukturna analiza financijskih izvještaja 3 najveće sportske kladionice u Hrvatskoj te analiza pripadajućih financijskih pokazatelja. Uz to istaknut je utjecaj pandemije na profitabilnost navedenih poduzeća kroz DuPontov sustav pokazatelja. Profitabilnost promatranih poduzeća u uvjetima COVID-19 pandemije se skoro održala na razinama prije pandemije. Iako se tokom 2020. godine bilježio pad i dalje su bila jedna od najprofitabilnijih poduzeća u Hrvatskoj.
Abstract (english)
The sports betting industry has experienced remarkable growth and transformation in recent years, driven by advancements in technology, changing regulations, and shifting consumer preferences. Sports betting companies provide individuals with the opportunity to wager on various sports events, both online and through retail shops. With the increasing popularity of sports and the global reach of major sporting leagues and tournaments, the industry has attracted significant attention from investors and stakeholders. The profitability of sports betting companies witnessed declines during the pandemic due to reduced betting activity and increased marketing and regulatory costs. Companies face challenges in accurately forecasting revenue and profitability, leading to uncertainty and the need for alternative strategies. In the practical part of the thesis, there is comparative and structural analysis of the financial statements of the 3 largest sports betting companies in Croatia. In addition, the analysis of the corresponding financial ratios will be presented, together with, the impact of the pandemic on the profitabillity of the mentioned companies is highlighted through the DuPont system. The profitability of the observed companies in the condition COVID-19 pandemic was almost maintained at pre-pandemic levels. Although there was a decline during the year 2020, they were still one of the most profitable companies in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:862992
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
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Created on2023-09-24 19:22:48