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master's thesis
Inovativnost, optimizam i stav sportskih pratitelja o proširenoj stvarnosti
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:868477
Kranjčec, Valentino
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

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Kranjčec, V. (2023). Inovativnost, optimizam i stav sportskih pratitelja o proširenoj stvarnosti (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:868477

Kranjčec, Valentino. "Inovativnost, optimizam i stav sportskih pratitelja o proširenoj stvarnosti." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:868477

Kranjčec, Valentino. "Inovativnost, optimizam i stav sportskih pratitelja o proširenoj stvarnosti." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:868477

Kranjčec, V. (2023). 'Inovativnost, optimizam i stav sportskih pratitelja o proširenoj stvarnosti', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:868477

Kranjčec V. Inovativnost, optimizam i stav sportskih pratitelja o proširenoj stvarnosti [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:148:868477

V. Kranjčec, "Inovativnost, optimizam i stav sportskih pratitelja o proširenoj stvarnosti", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:868477

Metadata
TitleInovativnost, optimizam i stav sportskih pratitelja o proširenoj stvarnosti
Title (english)Innovativeness, optimism and the attitude of sports followers towards augmented reality
AuthorValentino Kranjčec
MentorMiroslav Mandić (mentor)
Committee memberTihomir Vranešević (član povjerenstva)
Committee memberIrena Pandža Bajs (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2023-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Istraživanje inovativnosti, optimizma i stava ispitanika koji prate sport o proširenoj stvarnosti. U obzir se uzimaju ispitanici koji sport prate barem jednom godišnje, te ih je u ovom istraživanju bilo 111. Zaključak istraživanja je da su pojedinci spremni usvojiti proširenu stvarnost ako im se za to ponudi prilika.
Abstract (english)
Investigating the innovation, optimism and attitude of respondents who follow sports about augmented reality. Respondents who follow sports at least once a year are taken into account, and there were 111 of them in this research. The conclusion of the research is that individuals are ready to adopt augmented reality if they are offered the opportunity to do so.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:868477
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2023-09-26 13:55:42