In today's era of rapid technological development, companies face the challenges of digitization, adaptation and improvement of their businesses using digital technologies. Traditional business models are becoming outdated , and new ones based on digital technologies are emerging, which are focused on redesigning information systems. Business processes, as a core of every business, must be implemented as efficiently as possible, and that is why business processes are one of the main areas of application of automation and digitalization. Business Process Management together with digitalization of business, is the key to the success of modern business. Business Process Management (BPM) is an approach to analysing and continuous improvement of a company's core processes, and it involves of activities to identify, analyze, model and improve processes in an organization. Effective process management provides companies with a competitive advantage in today's dynamic business environment. Artificial intelligence refers to the system's ability to understand, learn and independently draw decisions and solve problems. It includes numerous technologies that enable the system to function properly and perform tasks. Robotic process automation is robotic software that is used to perform high-volume, repetitive and time-consuming low-value tasks and business processes that are currently performed by humans. Advanced digital technologies aim to reduce people's workload with low-value tasks, giving them more time to focus on more important aspects of the business. The use of these technologies to improve business processes creates significant advantages for companies, but also challenges. The research conducted for the purpose of the thesis shows the advantages that real companies have achieved, in the form of their business processes, by applying artificial intelligence and robotic process automation.