With the rapid development of technology, changes in market trends and consumer behavior, the implementation of new technologies and the introduction of new retail formats in modern clothing retailing is becoming an inevitable topic for every clothing retailer. In order to improve their own results and survive on the market, clothing retailers use new technologies and retail formats to try to interest consumers and provide them with new, more interesting and better ways of researching and buying clothes. Besides that, clothing retailers also have to worry about how to provide the consumer with a better shopping experience through the combination of various channels and which characteristics of clothing are more or less important for consumers. The goal of this master's thesis is to investigate consumer attitudes about new technologies and formats in clothing retail, whether they are familiar with new technologies and formats in retail, whether they have had the opportunity to use them, what their experiences and perceptions are, and in what way and through which channels they search for information and make a decision about buying clothes. After conducting empirical study, it was concluded that the majority of respondents did not have the opportunity to use new technologies when buying clothes, and that the majority of respondents also did not encounter new formats in clothing retail. The views of those who have encountered them are more or less divided, depending on the type of technology and format, as well as the perceptions of those who have not encountered them. Nevertheless, the majority agree that it is important for them to try on clothes before buying it, and that current technologies that try to replace classic trying on clothes cannot give a good enough representation of the clothing fit.