prikaz prve stranice dokumenta Internacionalizacija maloprodaje robe široke potrošnje u Republici Hrvatskoj nakon ulaska Republike Hrvatske u Europsku uniju
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master's thesis
Internacionalizacija maloprodaje robe široke potrošnje u Republici Hrvatskoj nakon ulaska Republike Hrvatske u Europsku uniju
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:936313
Matković, Ana
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Matković, A. (2023). Internacionalizacija maloprodaje robe široke potrošnje u Republici Hrvatskoj nakon ulaska Republike Hrvatske u Europsku uniju (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:936313

Matković, Ana. "Internacionalizacija maloprodaje robe široke potrošnje u Republici Hrvatskoj nakon ulaska Republike Hrvatske u Europsku uniju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:936313

Matković, Ana. "Internacionalizacija maloprodaje robe široke potrošnje u Republici Hrvatskoj nakon ulaska Republike Hrvatske u Europsku uniju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:936313

Matković, A. (2023). 'Internacionalizacija maloprodaje robe široke potrošnje u Republici Hrvatskoj nakon ulaska Republike Hrvatske u Europsku uniju', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:936313

Matković A. Internacionalizacija maloprodaje robe široke potrošnje u Republici Hrvatskoj nakon ulaska Republike Hrvatske u Europsku uniju [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:936313

A. Matković, "Internacionalizacija maloprodaje robe široke potrošnje u Republici Hrvatskoj nakon ulaska Republike Hrvatske u Europsku uniju", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:936313

Metadata
TitleInternacionalizacija maloprodaje robe široke potrošnje u Republici Hrvatskoj nakon ulaska Republike Hrvatske u Europsku uniju
Title (english)Retail internationalization in fast moving consumer goods sector in the Republic of Croatia after the access of the Republic of Croatia into the European Union
AuthorAna Matković
MentorKristina Petljak (mentor)
Committee memberIvana Štulec (član povjerenstva)
Committee memberDora Naletina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Rad obrađuje jedan od najvažnijih trendova u maloprodaji robe široke potrošnje, a to je proces internacionalizacije koji nije zaobišao ni hrvatsko tržište. Internacionalizacija se može definirati kao međunarodno širenje maloprodavača s domaćeg na inozemno tržište. Trgovci na malo pod različitim push i pull čimbenicima donose odluku o uključivanju na strano tržište. Analizom sekundarnih podataka zaključuje se kako je hrvatsko maloprodajno tržište duboko internacionalizirano s obzirom da je pet od deset vodećih trgovaca na malo mješovitom robom u stranom vlasništvu. Također, još jedan izražen trend je i koncentracija trgovine koja označava proces smanjenja broja vodećih trgovaca uz istodobno povećanje njihovog tržišnog udjela. U Republici Hrvatskoj od ulaska u Europsku uniju koeficijent koncentracije tj. važnost prvih pet ili deset vodećih trgovaca kontinuirano raste. Globalizacija i liberalizacija tržišta dovode do istiskivanja s tržišta malih prodavaonica velikim dijelom u hrvatskom vlasništvu koje ne mogu konkurirati multinacionalnim poduzećima. S druge strane, internacionalizacija povećava ponudu proizvoda i usluga, utječe na smanjenje cijena pod utjecajem konkurencije te dovodi na tržište inovativne tehnologije i digitalnu transformaciju.
Abstract (english)
Work addresses one of the most important trends in the retail sale of consumer goods, which is an internationalization process that that has not bypassed the Croatian market. Internationalization can be defined as the international expansion of retailers from domestic to foreign markets. Retailers take the decision to enter the foreign market under various push and pull factors. The analysis of secondary data leads to the conclusion that the Croatian retail market is profoundly internationalized, as five out of ten leading grocery retailers are foreign-owned. Another pronounced trend is the concentration of trade, which marks the process of reducing the number of leading traders while increasing their market share. In the Republic of Croatia, since joining the European Union, the concentration coefficient, i.e. the importance of the top five or ten leading traders, has been continuously increasing. Globalization and market liberalization lead to the crowding out of the market of small Croatian-owned shops that cannot compete with multinational companies. On the other hand, internationalization increases the supply of goods and services, affects price reductions driven by competition and brings to the market innovative technology and digital transformation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:936313
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-28 06:52:51