In the first part of the paper, the concept of smart tourism will be defined, which is based on the use of information technologies for the development of the tourism sector. Additionally, the concept of a tourist destination will be discussed, including its constituent elements and what it promotes. The gastronomic role in the tourism market will also be mentioned, along with examples of gastronomy in the Zadar County. Furthermore, leisure activities that tourists enjoy will be examined, and elements in the development of smart tourism will be analyzed. The second part of the paper consists of an overview of key information technologies in tourism, their applications, and trends, as well as the future of technology in the tourism sector. The third part of the paper is dedicated to the TOMAS survey from 2019, which is crucial for analyzing the tourists themselves who come to the Adriatic Croatia, their motives for coming, and their overall satisfaction with the destination. Finally, Zadar County will be analyzed as a smart destination based on references and web metrics, its current level of development, and the author's own assessment of the destination. The conclusion at the end of the paper will be drawn based on all the knowledge gathered during the writing process, along with the literature used in the composition and a list of images and tables found in the final work.