This thesis explores how a corporate culture which has clearly defined values can contribute to achieving business goals effectively. It investigates the connection between culture and strategy, what their combination offers to businesses, and why it might matter. Literature on both culture and strategy is used to build a strong theoretical foundation, while Atlantic Group, a fast-moving-consumer-goods corporation known for their prominent culture, is chosen to represent the empirical part of the paper. The literature suggests several benefits of fostering a strong culture within an organization, they are divided into three broad categories—change management, human resource management, and positive external image. The empirical data is obtained through extensive interviews with employees of Atlantic, all of whom represent different positions within the company. The aim of the interviews being comprehension of Atlantic’s strategy, culture, and whether any of the benefits of a combined approach apply to them. The findings, while not unanimous, show that several benefits do in fact emerge when culture is fostered and intertwined with strategy. Motivation, satisfaction, and retention of employees, and change management being the most accentuated. This research offers practical implications for leaders, entrepreneurs, and managers aiming to enhance business management and leadership strategies.