The ATA carnet is an international document that is used for the customs clearance of goods that are temporarily exported from one country to another as part of a business event, such as fairs, exhibitions, seminars and the like. The ATA carnet consists of several pages and accompanies the goods during the entire business trip. Shipping refers to the process of sending goods from one country to another. This includes all steps in the process, from packing the goods, preparing the necessary documentation, organizing transport to the destination and delivering the goods to the customer. As part of the shipping process, it is necessary to ensure that the goods are properly packed, transported and insured in accordance with applicable regulations to prevent possible damage or loss. Thus, both the ATA carnet and shipping are important aspects of international trade and help facilitate the process of exporting and importing goods between different countries. Previous research on the ATA carnet has mainly focused on its practical application in international trade and the benefits it provides for business entities. For the purpose of this paper, empirical research was conducted through in-depth interviews in three companies from different industries: textile industry, machine sales and service, and alcohol industry. These are companies that operate on the international market and through their activities often participate in the processes of international exchange of goods, as well as the transit or temporary importation of goods for the purpose of temporary work, promotion or development. Research in this paper on the application of the ATA carnet in practice has shown that this document can be useful for companies that often travel to international fairs and exhibitions, as it allows them to export equipment and other goods without paying duties and taxes in each country they travel to. Also, the ATA carnet can reduce the administrative burden that companies have to go through when exporting goods, which can save time and money. It has also been shown that there is a connection between the use of ATA carnets and an increase in the export of goods. According to the research, companies using the ATA carnet tend to export more goods to more countries, which can contribute to an increase in the total export of goods for a country or region. The research also shows that there are some obstacles in using the ATA carnet. For example, some companies are not aware of the existence of this document or do not know how to use it, and some countries have different procedures and requirements for applying the ATA Carnet, which can lead to administrative difficulties for companies using it.