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master's thesis
Interna percepcija marke poslodavca u industriji zrakoplovnih poduzeća
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:361093
Strižak, Dorian
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Strižak, D. (2023). Interna percepcija marke poslodavca u industriji zrakoplovnih poduzeća (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:361093

Strižak, Dorian. "Interna percepcija marke poslodavca u industriji zrakoplovnih poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:361093

Strižak, Dorian. "Interna percepcija marke poslodavca u industriji zrakoplovnih poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:361093

Strižak, D. (2023). 'Interna percepcija marke poslodavca u industriji zrakoplovnih poduzeća', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:361093

Strižak D. Interna percepcija marke poslodavca u industriji zrakoplovnih poduzeća [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:361093

D. Strižak, "Interna percepcija marke poslodavca u industriji zrakoplovnih poduzeća", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:361093

Metadata
TitleInterna percepcija marke poslodavca u industriji zrakoplovnih poduzeća
Title (english)Internal employer brand perception in airline industry
AuthorDorian Strižak
MentorDubravka Sinčić Ćorić (mentor)
Committee memberAna Tkalac Verčič (član povjerenstva)
Committee memberVatroslav Škare (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2023-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Rad istražuje internu percepciju marke poslodavca u zrakoplovnoj industriji Ujedinjenih Arapskih Emirata te njezin utjecaj na privlačenje i zadržavanje zaposlenika. Cilj istraživanja je analizirati kako zaposlenici doživljavaju svog poslodavca te identificirati ključne faktore koji utječu na njihove odluke da se pridruže, ostanu ili napuste organizaciju. U suvremenom poslovnom okruženju, poslodavci su prepoznali važnost izgradnje atraktivne marke kako bi privukli vrhunske kandidate. U kontekstu Ujedinjenih Arapskih Emirata, gdje zrakoplovne tvrtke igraju značajnu ulogu u razvoju gospodarstva, a konkurencija za talente u zrakoplovnoj industriji je iznimno jaka, stvaranje snažne marke poslodavca može biti ključno za uspjeh tvrtki na tom tržištu. Očekuje se da će zrakoplovni prijevoz značajno doprinijeti bruto domaćem proizvodu Ujedinjenih Arapskih Emirata, stoga je razumijevanje čimbenika koji privlače i zadržavaju talente od ključne važnosti kako za tvrtke tako i za cjelokupno gospodarstvo. Kroz primarno i sekundarno istraživanje, ovaj rad istražuje kako strategije upravljanja markom poslodavca utječu na privlačenje, napuštanje i ostajanje zaposlenika dva odabrana poduzeća u Ujedinjenim Arapskim Emiratima
Abstract (english)
This paper explores the internal perception of employer brand in the aviation industry of the United Arab Emirates and its impact on employee attraction and retention. The research aims to analyze how employees perceive their employer and to identify key factors influencing their decisions to join, stay with, or leave the organization. In the modern business environment, employers have recognized the importance of building an attractive brand to attract high-quality talent. In the context of the United Arab Emirates, where aviation companies play a significant role in economic development, and where the competition for talent in the aviation industry is exceptionally strong, creating a strong employer brand can be crucial for the success of companies in that market. It is expected that aviation transport will significantly contribute to the Gross Domestic Product (GDP) of the United Arab Emirates, making it essential to understand the factors that attract and retain talent, benefiting both companies and the overall economy. Through primary and secondary research, this paper will explore how employer branding strategies align with employee's intention to join, leave or stay within the organization of two selected airline companies in United Arab Emirates.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:361093
Study programmeTitle: Business economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-09-29 21:27:30