prikaz prve stranice dokumenta Implementacija platforme za automatizaciju procesa upravljanja kupcima
  Download
PDF 1.72 MB
master's thesis
Implementacija platforme za automatizaciju procesa upravljanja kupcima
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:839759
Komljenović, Florijan
University of Zagreb
Faculty of Economics and Business
Department of Informatics

Institutional repository: REPEFZG

Cite this document

Komljenović, F. (2023). Implementacija platforme za automatizaciju procesa upravljanja kupcima (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:839759

Komljenović, Florijan. "Implementacija platforme za automatizaciju procesa upravljanja kupcima." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:839759

Komljenović, Florijan. "Implementacija platforme za automatizaciju procesa upravljanja kupcima." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:839759

Komljenović, F. (2023). 'Implementacija platforme za automatizaciju procesa upravljanja kupcima', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:839759

Komljenović F. Implementacija platforme za automatizaciju procesa upravljanja kupcima [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:148:839759

F. Komljenović, "Implementacija platforme za automatizaciju procesa upravljanja kupcima", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:839759

Metadata
TitleImplementacija platforme za automatizaciju procesa upravljanja kupcima
Title (english)Implementation of customer relationship management platform for automatization
AuthorFlorijan Komljenović
MentorMirjana Pejić Bach (mentor)
Committee memberIvan Strugar (predsjednik povjerenstva)
Committee memberMirko Palić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Informatics)
Zagreb
Defense date and country2023-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Platforma za automatizaciju procesa upravljanja kupcima postaje ključna komponenta modernih poslovnih strategija, omogućavajući organizacijama da učinkovito upravljaju i angažiraju svoje kupce. U radu se analizira kako Salesforce pruža moćne alate i resurse za stvaranje personaliziranih interakcija s kupcima, automatizaciju marketinških kampanja te praćenje i analizu performansi. Kroz studiju slučaja, prikazati će se kako organizacije mogu iskoristiti Salesforce za unapređenje svojih procesa upravljanja kupcima, izgradnju dugoročnih odnosa s klijentima, kao i kako izgraditi visoko personalizirane kampanje. Osim toga, rad istražuje ključne komponente uspješne implementacije platforme za automatizaciju procesa upravljanja kupcima, uključujući prilagodbu, integraciju s postojećim sustavima te obuku osoblja. Naglasak je stavljen na pružanje holističkog uvida u koristi koje organizacije mogu ostvariti kroz takvu implementaciju. Kroz sveobuhvatan pregled Salesforce platforme i njezinih mogućnosti, ovaj rad pruža relevantne uvide za organizacije koje razmišljaju o implementaciji sličnih rješenja za unapređenje procesa upravljanja kupcima.
Abstract (english)
The platform for automating customer management processes is becoming a key component of modern business strategies, enabling organizations to efficiently manage and engage their customers. This paper analyzes how Salesforce provides powerful tools and resources for creating personalized customer interactions, automating marketing campaigns, and tracking and analyzing performance. Through a case study, it will be demonstrated how organizations can leverage Salesforce to enhance their customer management processes, build long-term customer relationships, and create highly personalized campaigns. Additionally, the paper explores the key components of a successful implementation of a customer management process automation platform, including customization, integration with existing systems, and staff training. Emphasis is placed on providing a holistic insight into the benefits that organizations can achieve through such an implementation. Through a comprehensive overview of the Salesforce platform and its capabilities, this paper provides relevant insights for organizations considering the implementation of similar solutions to enhance customer management processes.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:839759
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2023-10-03 10:47:15