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master's thesis
Pristupi kreiranju digitalnog proizvoda zdravstvenog osiguranja
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:140849
Kelava, Karla
University of Zagreb
Faculty of Economics and Business
Department of Finance

Institutional repository: REPEFZG

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Kelava, K. (2023). Pristupi kreiranju digitalnog proizvoda zdravstvenog osiguranja (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:140849

Kelava, Karla. "Pristupi kreiranju digitalnog proizvoda zdravstvenog osiguranja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:140849

Kelava, Karla. "Pristupi kreiranju digitalnog proizvoda zdravstvenog osiguranja." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:140849

Kelava, K. (2023). 'Pristupi kreiranju digitalnog proizvoda zdravstvenog osiguranja', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:140849

Kelava K. Pristupi kreiranju digitalnog proizvoda zdravstvenog osiguranja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:140849

K. Kelava, "Pristupi kreiranju digitalnog proizvoda zdravstvenog osiguranja", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:140849

Metadata
TitlePristupi kreiranju digitalnog proizvoda zdravstvenog osiguranja
Title (english)Approaches to creating a digital health insurance product
AuthorKarla Kelava
MentorJakša Krišto (mentor)
Committee memberBranka Tuškan Sjauš (član povjerenstva)
Committee memberAna Ivanišević Hernaus (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Finance)
Zagreb
Defense date and country2023-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Proces digitalizacije osiguranja odvija se već nekoliko desetljeća i rezultirao je povećanjem brzine i učinkovitosti pružanja usluga osiguranja, smanjenjem asimetrije informacija i u konačnici kreacijom u potpunosti digitalnih proizvoda osiguranja koji nastaju na krilima tehnoloških inovacija. Motivacija za pisanje ovog rada bila je pojava prvog u potpunosti digitalnog osiguranja u Hrvatskoj koje tržištu još nije ponudilo zdravstveno osiguranje. Ciljevi rada su ispitati budućnost u potpunosti digitalnog proizvoda zdravstvenog osiguranja na hrvatskom tržištu osiguranja, istražiti potencijalne izazove, ali i moguće inovacije. Koncept proizvoda napravljen je u skladu s aktualnom ponudom digitalnih proizvoda zdravstvenog osiguranja na međunarodnim tržištima osiguranja i karakteristika zdravstvenog sustava Republike Hrvatske.
Abstract (english)
The process of digitalization of insurance has been going on for several decades and it has resulted in an increase in the speed and efficiency of the provision of insurance services, a reduction in information asymmetry and ultimately the creation of fully digital insurance products made possible by technological innovations. The motivation for writing this paper was the appearance of the first fully digital insurance in Croatia, which has not yet offered health insurance to the market. The objectives of the paper are to examine the future of a fully digital health insurance product on the Croatian insurance market, explore potential challenges and possible innovations. The product concept was created in accordance with the current offer of digital health insurance products on international insurance markets and the characteristics of the health system of the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:140849
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2023-10-04 20:29:10