prikaz prve stranice dokumenta Analiza strategije tržišnog ulaska inozemnog trgovca na hrvatsko tržište
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graduate thesis
Analiza strategije tržišnog ulaska inozemnog trgovca na hrvatsko tržište
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:313783
Ivanković, Ivan
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Ivanković, I. (2023). Analiza strategije tržišnog ulaska inozemnog trgovca na hrvatsko tržište (Graduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:313783

Ivanković, Ivan. "Analiza strategije tržišnog ulaska inozemnog trgovca na hrvatsko tržište." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:313783

Ivanković, Ivan. "Analiza strategije tržišnog ulaska inozemnog trgovca na hrvatsko tržište." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:313783

Ivanković, I. (2023). 'Analiza strategije tržišnog ulaska inozemnog trgovca na hrvatsko tržište', Graduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:313783

Ivanković I. Analiza strategije tržišnog ulaska inozemnog trgovca na hrvatsko tržište [Graduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:148:313783

I. Ivanković, "Analiza strategije tržišnog ulaska inozemnog trgovca na hrvatsko tržište", Graduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:313783

Metadata
TitleAnaliza strategije tržišnog ulaska inozemnog trgovca na hrvatsko tržište
Title (english)Analysis of the market entry strategy of a foreign trader on the Croatian market
AuthorIvan Ivanković
MentorKristina Petljak (mentor)
Committee memberDora Naletina (član povjerenstva)
Committee memberIvana Štulec (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2023-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Poduzeća se koriste mnogim strategijama koje pridonose boljoj pripremi za ulazak na strano tržište, odnosno za internacionalizaciju poslovanja. Rad analizira industriju maloprodaje i njezin razvoj, strategije tržišnog ulaska i internacionalizaciju poslovanja. Rad prikazuje analizu strategijskog ulaska inozemnog trgovca Kaufland na tržište Republike Hrvatske. Iako najjača maloprodaja u svijetu se nalazi u Americi, Njemačka je odlučila preuzeti vodeću poziciju u maloprodaji u Europi i tako se natjecati uz bok s Amerikom, odnosno Walmartom. Njemački Kaufland i Lidl, ali i Aldi svoja poslovanje su proširili duž cijele Europe i tako zauzeli uvjerljivo prvo mjesto zemlje s najjačim izvozom maloprodajnih rješenja.
Abstract (english)
Companies use many strategies that contribute to better preparation for entering a foreign market, for the internationalization of business. This work analyzes the retail industry and its development, market entry strategies and the internationalization of business. The work presents an analysis of the strategic entry of a foreign trader Kaufland into the Croatian market. Although the strongest retail in the world is located in America, Germany has decided to take the lead in retail in Europe and this compete alongside America and Walmart. Germany's Kaufland and Lidl, as well Aldi, have expanded their business across Europe and this occupied a convincing first place in the country with the strongest export of retail solutions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:313783
Study programmeTitle: /
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2023-10-09 17:07:07