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master's thesis
Analiza uspješnosti elektroničkog poslovanja u fazi razvoja mikro poduzeća
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:117717
Dugandžić, Iva
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Dugandžić, I. (2023). Analiza uspješnosti elektroničkog poslovanja u fazi razvoja mikro poduzeća (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:117717

Dugandžić, Iva. "Analiza uspješnosti elektroničkog poslovanja u fazi razvoja mikro poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:117717

Dugandžić, Iva. "Analiza uspješnosti elektroničkog poslovanja u fazi razvoja mikro poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:117717

Dugandžić, I. (2023). 'Analiza uspješnosti elektroničkog poslovanja u fazi razvoja mikro poduzeća', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 04 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:117717

Dugandžić I. Analiza uspješnosti elektroničkog poslovanja u fazi razvoja mikro poduzeća [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2025 January 04] Available at: https://urn.nsk.hr/urn:nbn:hr:148:117717

I. Dugandžić, "Analiza uspješnosti elektroničkog poslovanja u fazi razvoja mikro poduzeća", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:117717

Metadata
TitleAnaliza uspješnosti elektroničkog poslovanja u fazi razvoja mikro poduzeća
Title (english)Success analysis of electronic business in the growth phase of micro enterprises
AuthorIva Dugandžić
MentorMirjana Pejić Bach (mentor)
Committee memberAndrija Sabol (član povjerenstva)
Committee memberDavor Labaš (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2023-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Elektroničko poslovanje širi je pojam od elektroničke trgovine koji se odnosi na odnose među sudionicima kao i sav rad potreban za trgovanje, odnosno poslovanje koje se odvija putem interneta. Omogućuju svim poduzećima, pa tako i malim jednostavnije i jeftinije sudjelovanje na tržištu. Konkurentnu prednost moguće je postići i u fazi razvoja. Financijski pokazatelji sredstva su za analizu temeljnih financijskih izvještaja pomoću kojih se podaci pretvaraju u informacije. Zajedno sa informacijama dobiveni cjelovitom analizom samog poduzeća uzevši u obzir njegovu vanjsku i unutarnju analizu top-down metodom dolazi se do zaključka utjecaja elektroničkog poslovanja na mikro poduzeće u fazi razvoja. Pri analizi odabranog poduzeća Proqlea d.o.o. koriste se razne poput PESTLE, Porterovih pet sila, životni vijek industrije, analiza strateške grupe u kojoj djeluje s poduzećima ICON te IQVIA kao i komparacije poduzeća unutar nje, generičke strategije te VRIO.
Abstract (english)
Electronic business is a broader term than electronic commerce that refers to relationships between participants as well as all the work required for trading, that is, business that takes place via the Internet. They enable all companies, including small ones, to participate in the market more simply and cheaply. Competitive advantage can be achieved even in the development phase. Financial indicators are means for the analysis of basic financial statements by means of which data are transformed into information. Together with the information obtained from a complete analysis of the company itself, taking into account its external and internal analysis using the top-down method, the conclusion of the impact of electronic business on the micro-enterprise in the growth stage is reached. When analyzing the selected company Proqlea d.o.o. various methods are used, such as PESTLE, Porter's five forces, industry life span, analysis of the strategic group in which it operates with ICON and IQVIA companies, as well as comparison of companies within it, generic strategies and VRIO.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:117717
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-10 06:00:11