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master's thesis
Analiza poslovanja i procjena vrijednosti poduzeća na primjeru društva Netflix Inc.
Zagreb: University of Zagreb, Faculty of Economics and Business, 2023. urn:nbn:hr:148:948956
Begović, Ana Maria
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Begović, A. M. (2023). Analiza poslovanja i procjena vrijednosti poduzeća na primjeru društva Netflix Inc. (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:948956

Begović, Ana Maria. "Analiza poslovanja i procjena vrijednosti poduzeća na primjeru društva Netflix Inc.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:948956

Begović, Ana Maria. "Analiza poslovanja i procjena vrijednosti poduzeća na primjeru društva Netflix Inc.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2023. https://urn.nsk.hr/urn:nbn:hr:148:948956

Begović, A. M. (2023). 'Analiza poslovanja i procjena vrijednosti poduzeća na primjeru društva Netflix Inc.', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:948956

Begović AM. Analiza poslovanja i procjena vrijednosti poduzeća na primjeru društva Netflix Inc. [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2023 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:948956

A. M. Begović, "Analiza poslovanja i procjena vrijednosti poduzeća na primjeru društva Netflix Inc.", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:148:948956

Metadata
TitleAnaliza poslovanja i procjena vrijednosti poduzeća na primjeru društva Netflix Inc.
Title (english)Business analysis and company valuation on the example of Netflix Inc.
AuthorAna Maria Begović
MentorDanijela Miloš Sprčić (mentor)
Committee memberAndrija Sabol (član povjerenstva)
Committee memberEna Pecina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2023-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnjem poslovnom svijetu, analiza poslovanja i procjena vrijednosti nameću se kao sve važniji instrumenti ekonomskih i financijskih analiza. Brojni su razlozi radi kojih se izvršava procjena vrijednosti pa sukladno tome postoje razni modeli koji nam to i omogućuju. Jedan od najpoznatijih i najčešće korištenih modela procjene vrijednosti je metoda diskontiranih novčanih tokova. Metoda diskontiranih novčanih tokova pripada fundamentalnoj analizi što u konačnici znači da je prilikom procjene vrijednosti poduzeća potrebno u razmatranje uzeti i okruženje poduzeća, budući da ono može značajno utjecati na njegovu vrijednost. Shodno navedenom, kao prvi korak procjene vrijednosti poduzeća DCF (engl. Discounted Cash Flow) metodom potrebno je izvršiti analizu okruženja kako bi se utvrdilo okruženje u kojem poduzeće posluje i kako ono reagira na podražaje iz okoline. U ovome radu će se na primjeru poduzeća Netflix Inc. nastojati izvršiti procjena vrijednosti spomenutog poduzeća modelom diskontiranih novčanih tokova pri tome uzimajući u obzir sve dostupne informacije koje su prikupljene prethodnom analizom poslovanja poduzeća.
Abstract (english)
In today's business world, business analysis and valuation are becoming increasingly important instruments of economic and financial analysis. Valuations are performed for a myriad reason and therefore we can distinguish various models that allow us to do so. One of the best known and commonly used valuation model is the discounted cash flow method. The discounted cash flow method belongs to the fundamental analysis, which ultimately means that when assessing the value of a company, it is necessary to take into account the environment of the company, as it can significantly affect its value. Accordingly, as a first step in assessing the value of the company by DCF method, it is necessary to perform an analysis of the environment to determine the surroundings in which the company operates and how it responds. In this thesis, the company Netflix Inc. will be used as an example of process of valuation business by using a model of discounted cash flows while all information gathered by performing business analysis will be taken into consideration.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:948956
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-10 07:50:24