Motivation represents one of the components of the organizational success of a company, i.e. highly motivated employees are prerequisites for organizational success. The future of the organization and its business results are significantly determined by investing in employees, taking care of them and applying proper motivational techniques. Money is an important motivation driver and represents main appropriate material motivation technique. However, in order to achieve the desired motivational potential and to build a complete motivational system, it is necessary to include non-material motivational techniques which play an important role for employees. The results of the conducted research on the motivation of employees in sales network of the banking sector in Republic of Croatia indicate that the majority of respondents have a positive attitude towards sales. Their level of motivation is being increased with bonuses and additional rewards. The connection between additional rewards and bonuses with job satisfaction was also determined. Job satisfaction and achievement of sales goals are not significantly related, while personal inclination for sale is moderately and statistically significantly related to motivational factors. Motivational factors are significantly related to job satisfaction, while no significant relationship is shown with the achievement of sales goals. Most of the respondents are satisfied with their current job. While observing satisfaction with motivational factors, respondents are most satisfied with interpersonal relationships. They are most dissatisfied with salary. The banking sector in the Republic of Croatia is stable, liquid and highly competitive. Although the banking sector is stable, it is facing frequent changes and challenges. This is the reason why banks should continuously develop strategies that will give sellers a high priority through the creation of appropriate motivational and other programs. Motivated employees in sales sector are the key factor for achieving competitive advantage, long-term growth and development of banks.