prikaz prve stranice dokumenta Upotreba alata e-trgovine u komunikaciji s kupcima u osiguravajućim društvima
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master's thesis
Upotreba alata e-trgovine u komunikaciji s kupcima u osiguravajućim društvima
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:517547
Mališ, Dominik
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Mališ, D. (2024). Upotreba alata e-trgovine u komunikaciji s kupcima u osiguravajućim društvima (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:517547

Mališ, Dominik. "Upotreba alata e-trgovine u komunikaciji s kupcima u osiguravajućim društvima." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:517547

Mališ, Dominik. "Upotreba alata e-trgovine u komunikaciji s kupcima u osiguravajućim društvima." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:517547

Mališ, D. (2024). 'Upotreba alata e-trgovine u komunikaciji s kupcima u osiguravajućim društvima', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:517547

Mališ D. Upotreba alata e-trgovine u komunikaciji s kupcima u osiguravajućim društvima [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:517547

D. Mališ, "Upotreba alata e-trgovine u komunikaciji s kupcima u osiguravajućim društvima", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:517547

Metadata
TitleUpotreba alata e-trgovine u komunikaciji s kupcima u osiguravajućim društvima
Title (english)The use of e-commerce tools in communication with customers in insurance companies
AuthorDominik Mališ
MentorBlaženka Knežević (mentor)
Committee memberBlaženka Knežević (predsjednik povjerenstva)
Committee memberMaja Mihelja Žaja (član povjerenstva)
Committee memberDario Dunković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2024-04-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Važnost prepoznavanja i ispravnog korištenja alata e-trgovine dokazuje se iz dana u dan. Sve grane gospodarstva osjetljive su na odnose s kupcima, a sektor osiguranja posebice. Tržište osiguranja u Republici Hrvatskoj postalo je visoko konkurentno, te kao takvo iziskuje dodatne napore osiguravajućih društava u smislu marketinga, diversifikacije i posebice u komunikaciji s kupcima. Ispravnim korištenjem alata e-trgovine na tržištu se osiguranja mogu postići značajne konkurentske prednosti. Alati e-trgovine korišteni u osiguravajućim društvima na tržištu Republike Hrvatske primarno su razvijani na uzor uspješnih zapadnih modela, te su se kao takvi pokazali iznimno uspješni. Premostili su komunikacijski jaz između kupca i osiguravajućeg društva, smanjili troškove rada i povećali efektivnost. Za potrebu ovog diplomskog rada provedeno je empirijsko istraživanje putem anketnog upitnika. Upravo se putem tog istraživanja došlo do smislenih podataka pomoću kojih je moguće dočarati značaj e-trgovine i njenih alata u komunikaciji s kupcima kod osiguravajućih društva. U ovome trenutku kao najbolja opcija pokazala se kombinacija tradicionalnog načina i e-trgovine prilikom ugovaranja osiguranja.
Abstract (english)
The importance of recognizing and correctly using e-commerce tools is proven day by day. All branches of the economy are sensitive to customer relations, and the insurance sector in particular. The insurance market in the Republic of Croatia has become highly competitive, and as such requires additional efforts from insurance companies in terms of marketing, diversification and especially in communication with customers. With the correct use of e-commerce tools in the insurance market, significant competitive advantages can be achieved. The e-commerce tools used by insurance companies on the market of the Republic of Croatia were primarily developed on the model of successful Western models, and as such have proven to be extremely successful. They bridged the communication gap between the customer and the insurance company, reduced operating costs and increased effectiveness. For the purpose of this diploma thesis, empirical research was conducted through a survey questionnaire. It was through this research that meaningful data was obtained, with the help of which it is possible to convey the importance of e-commerce and its tools in communication with customers at insurance companies. At this moment, the combination of the traditional way and e-commerce when contracting insurance proved to be the best option.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:517547
Study programmeTitle: Business economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-04-16 15:42:12