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master's thesis
Stavovi pripadnika generacije Z o prevarama u digitalnom okruženju
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:546715
Glasnović, Josip
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Glasnović, J. (2024). Stavovi pripadnika generacije Z o prevarama u digitalnom okruženju (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:546715

Glasnović, Josip. "Stavovi pripadnika generacije Z o prevarama u digitalnom okruženju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:546715

Glasnović, Josip. "Stavovi pripadnika generacije Z o prevarama u digitalnom okruženju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:546715

Glasnović, J. (2024). 'Stavovi pripadnika generacije Z o prevarama u digitalnom okruženju', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:546715

Glasnović J. Stavovi pripadnika generacije Z o prevarama u digitalnom okruženju [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:148:546715

J. Glasnović, "Stavovi pripadnika generacije Z o prevarama u digitalnom okruženju", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:546715

Metadata
TitleStavovi pripadnika generacije Z o prevarama u digitalnom okruženju
Title (english)Generation Z attitudes on frauds in the digital environment
AuthorJosip Glasnović
MentorSandra Horvat (mentor)
Committee memberSunčana Piri Rajh (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2024-04-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U digitalnom okruženju prisutne su različite metode prevara kako bi se privukle žrtve i prouzrokovali financijski gubici, što često uključuje kibernetički kriminal. Javlja se potreba za oprezom i edukacijom kako bi se zaštitili pojedinci od tih prijetnji koje mogu prouzrokovati ozbiljne i dugotrajne emocionalne i financijske posljedice. U ovom diplomskom radu istražuju se stavovi pripadnika generacije Z o prevarama u digitalnom okruženju, opisujući ih kao tehnološki osviještenu skupinu koja aktivno koristi digitalne alate. Unatoč njihovim tehnološkim vještinama i informacijskoj pismenosti, među pripadnicima ove generacije također postoji ranjivost na online prevare. Provedeno je empirijsko istraživanje spomenutih stavova kroz dubinske intervjue s 10 ispitanika, pripadnika generacije Z, u Republici Hrvatskoj. Zaključci, između ostalog, ukazuju na visoku razinu svijesti o prijetnjama, oprez prilikom online aktivnosti te emocionalne reakcije na digitalne prevare. Ispitanici su oprezniji u digitalnom okruženju nakon negativnih iskustava, često provjeravaju recenzije, izbjegavaju sumnjive ponude te izražavaju opću sumnjičavost. Oprez se proširuje na financijske transakcije i romantične odnose s nepoznatim osobama. Unatoč svijesti o izazovima digitalnog doba, ispitanici ističu potrebu za boljom edukacijom i jednostavnim sigurnosnim alatima kako bi se bolje zaštitili od prijetnji. Preporučuje se jačanje edukativnih inicijativa i pružanje praktičnih alata kako bi se ova generacija bolje zaštitila od prijetnji u digitalnom svijetu.
Abstract (english)
In the digital environment, there are various methods of fraud to attract victims and cause financial losses, which often includes cybercrime. There is a need for vigilance and education to protect individuals from these threats, which can cause serious and long-lasting emotional and financial consequences. This thesis examines the views of members of Generation Z on fraud in the digital environment, describing them as a technologically aware group that actively uses digital tools. Despite their technological skills and information literacy, members of this generation are also vulnerable to online scams. An empirical investigation of the aforementioned attitudes was carried out through in-depth interviews with 10 respondents, members of generation Z, in the Republic of Croatia. The conclusions indicate a high level of awareness of threats, caution during online activities and emotional reactions to digital fraud. Respondents are more cautious in the digital environment after negative experiences, often check reviews, avoid dubious offers and express general skepticism. Caution extends to financial transactions and romantic relationships with strangers. Despite the awareness of the challenges of the digital age, respondents emphasize the need for better education and simple security tools to better protect themselves from threats. It is recommended to strengthen educational initiatives and provide practical tools to better protect this generation from threats in the digital world.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:546715
Study programmeTitle: Digital marketing
Study programme type: professional
Study level: specialist graduate
Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2024-04-18 12:12:13