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master's thesis
Komparativna analiza održivosti poslovanja u odabranim multinacionalnim kompanijama - Reckitt Benckiser, Procter & Gamble i Barilla Grupa
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:347954
Balentović, Nino
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Balentović, N. (2024). Komparativna analiza održivosti poslovanja u odabranim multinacionalnim kompanijama - Reckitt Benckiser, Procter & Gamble i Barilla Grupa (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:347954

Balentović, Nino. "Komparativna analiza održivosti poslovanja u odabranim multinacionalnim kompanijama - Reckitt Benckiser, Procter & Gamble i Barilla Grupa." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:347954

Balentović, Nino. "Komparativna analiza održivosti poslovanja u odabranim multinacionalnim kompanijama - Reckitt Benckiser, Procter & Gamble i Barilla Grupa." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:347954

Balentović, N. (2024). 'Komparativna analiza održivosti poslovanja u odabranim multinacionalnim kompanijama - Reckitt Benckiser, Procter & Gamble i Barilla Grupa', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:347954

Balentović N. Komparativna analiza održivosti poslovanja u odabranim multinacionalnim kompanijama - Reckitt Benckiser, Procter & Gamble i Barilla Grupa [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:347954

N. Balentović, "Komparativna analiza održivosti poslovanja u odabranim multinacionalnim kompanijama - Reckitt Benckiser, Procter & Gamble i Barilla Grupa", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:347954

Metadata
TitleKomparativna analiza održivosti poslovanja u odabranim multinacionalnim kompanijama - Reckitt Benckiser, Procter & Gamble i Barilla Grupa
Title (english)Comparative analysis of sustainability in chosen multinational companies - Reckitt Benckiser, Procter & Gamble and Barilla Group
AuthorNino Balentović
MentorVelibor Mačkić (mentor)
Committee memberAndrija Sabol (član povjerenstva)
Committee memberEna Pecina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2024-06-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Diplomski rad prikazuje pojam održivosti u poslovnom smislu te naglašava važnost implementacije održivih praksi u poslovanju multinacionalnih kompanija. Dodatni fokus je stavljen i na izvještavanje o održivom poslovanju te postojanje međunarodnih okvira koji osiguravaju transparentnost i usporedivost izvještaja. Konkretno, rad istražuje prakse održivog poslovanja i izvještavanja o održivosti u multinacionalnim korporacijama primjenom komparativne analize multinacionalnih kompanija Reckitt Benckiser, Procter & Gamble i Barilla Grupe. U istraživanju se provodi analiza financijskih izvještaja te izvještaja o održivosti koji se objavljuju svake godine na službenim stranicama kompanija. Istražujući njihove strategije održivosti, razine transparentnosti i utjecaj na poslovanje, ovaj rad ima za cilj analizirati poslovne prakse i rezultate triju multinacionalnih kompanija koje djeluju u industriji robe široke potrošnje. Rezultati provedene analize ukazuju kako promatrane kompanije imaju značajne sličnosti u izvještavanju o održivosti, ali i da imaju različite i pristupe i fokuse s obzirom na njihova specifična područja djelovanja.
Abstract (english)
This thesis presents the concept of sustainability in a business sense and emphasises the importance of implementing sustainable practices in the business of multinational companies. Additional focus is put on sustainability reporting and the existence of international frameworks that ensure transparency and comparability of the reports. Specifically, the paper explores sustainable business and sustainability reporting practices in multinational corporations through a comparative analysis of Reckitt Benckiser, Procter & Gamble and Barilla Group. The research analyses financial reports and sustainability reports that are published every year on the official websites of companies. By investigating their sustainability strategies, levels of transparency and business impacts, this thesis aims to analyse the business practices and results of three multinational companies operating in the FMCG industry. Obtained results indicate that the observed companies have significant similarities in reporting on sustainability, but that they have different approaches and focuses with regard to their specific areas of activity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:347954
Study programmeTitle: Business economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
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Created on2024-06-25 18:40:26