Informatization of trade is the process of introducing information systems into business. The goal of computerization is to increase the effectiveness and efficiency of the business process and improve relations with potential customers. Retail computerization can greatly improve sales performance and better business organization such as warehouse and procurement management or marketing management. However, trade is an activity in which changes are extremely dynamic and numerous factors influence its development. Success in the market depends on the continuous improvement of operations in accordance with the latest market trends and customer requirements. The application of digital technologies in retail allows retaining existing and attracting new customers with various benefits and loyalty programs, online shopping, reward systems, etc. On the other hand, computerization of the store improves the efficiency of all processes, for example, easier locating of products in warehouses, monitoring of delivery and receipt of products, information about the condition on the shelves, faster processing when leaving the store, fewer errors in data processing, review of records of sold products, rationalization of trading costs, etc. The implementation of digital technologies requires large financial investments, therefore the integration of new digital solutions is difficult.