This study examines the impact of inflation on the purchasing habits of young consumers in the Republic of Croatia, with a particular focus on changes in consumer behavior and financial security. The thesis will explore inflation, analyze its impact on young consumers, and consider various types of inflation. It will also theoretically clarify consumer behavior, their characteristics, and the decision-making process in purchasing. Special attention will be given to the influence of inflation on the purchasing decisions of young consumers.The research, which involved 103 participants aged 18 to 35, revealed that inflation significantly alters the shopping habits of young individuals, leading to a shift towards cheaper brands, seeking alternative products with lower prices, and increased purchasing during sales. Young people feel uncertain about the future but are willing to adjust their financial strategies. However, the majority of respondents are not sufficiently familiar with financial instruments that could help protect them from inflation, underscoring the need for better financial literacy education. Price is a crucial factor in purchasing decisions, with digital media dominating the dissemination of financial news among young people. Limitations of the study include a small sample size and response subjectivity, and future research should involve larger and more representative samples and conduct longitudinal studies. The findings of this study have significant implications for policymakers, educational institutions, and businesses in shaping measures that could assist young consumers in facing economic challenges.