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graduate thesis
Prepreke i mogućnosti izlaska poduzetnika na međunarodno tržište
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:382466
Nimac, Iva
University of Zagreb
Faculty of Economics and Business
Department of Entrepreneurship

Institutional repository: REPEFZG

Cite this document

Nimac, I. (2024). Prepreke i mogućnosti izlaska poduzetnika na međunarodno tržište (Graduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:382466

Nimac, Iva. "Prepreke i mogućnosti izlaska poduzetnika na međunarodno tržište." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:382466

Nimac, Iva. "Prepreke i mogućnosti izlaska poduzetnika na međunarodno tržište." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:382466

Nimac, I. (2024). 'Prepreke i mogućnosti izlaska poduzetnika na međunarodno tržište', Graduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 06 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:382466

Nimac I. Prepreke i mogućnosti izlaska poduzetnika na međunarodno tržište [Graduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 July 06] Available at: https://urn.nsk.hr/urn:nbn:hr:148:382466

I. Nimac, "Prepreke i mogućnosti izlaska poduzetnika na međunarodno tržište", Graduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:382466

Metadata
TitlePrepreke i mogućnosti izlaska poduzetnika na međunarodno tržište
Title (english)Barriers and opportunities for entrepreneurs to enter the international market
AuthorIva Nimac
MentorMarko Kolaković (mentor)
Committee memberIvana Kovač (član povjerenstva)
Committee memberMihaela Mikić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Entrepreneurship)
Zagreb
Defense date and country2024-07-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Najpoznatiji modeli izlaska na međunarodno tržište su distribucija, međunarodno licenciranje i franšizam, strateški savezi i partnerstva i lokalne podružnice. U radu su opisane najvažnije poslovne prepreke povezane s izlaskom poduzetnika na međunarodno tržište. Tijekom izlaska na europsko tržište, poduzetnici se uglavnom suočavaju s problemima vezanim za konkurentnost i internacionalizaciju, mogućnosti istraživanja i razvoja i nedovoljno ostvarene ciljeve. Prilikom izlaska na svjetsko tržište, izdvajaju se “unutarnje” prepreke u vidu veličine poduzeća, njegove starosti, neučinkovitosti ljudskog kapitala i slično. Pored njih su prisutne i vanjske prepreke kao što su: vladini ili politički rizici, proceduralna ograničenja i prepreke poslovnog okruženja. Pored prepreka, u radu je naglašen i značaj različitih mogućnosti koje za poduzetnike nudi međunarodno tržište. Kao najveći motivi za internacionalizaciju izdvajaju se proaktivni i reaktivni motivi. Također, razlikuju se pozitivni čimbenici (pull faktori) koji 'vuku' i negativni čimbenici (push faktori) koji 'guraju' ljude u poduzetništvo.
Abstract (english)
The best-known models of entering the international market are distribution, international licensing and franchising, strategic alliances and partnerships, and local subsidiaries. The paper describes the most important business obstacles associated with entrepreneurs entering the international market. When entering the European market, companies mainly face problems related to competitiveness and internationalization, research and development opportunities and insufficiently achieved goals. When entering the world market, there are “internal” obstacles in the form of the size of the company, its age, the inefficiency of human capital, etc. In addition to them, there are also external obstacles such as: governmental or political risks, procedural restrictions and business environment obstacles. In addition to obstacles, the paper also emphasizes the importance of the various opportunities offered by the international market for entrepreneurs. Proactive and reactive motives stand out as the biggest motives for internationalization. Also, there are positive factors (pull factors) that 'pull' and negative factors (push factors) that 'push' people into entrepreneurship.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:382466
Study programmeTitle: /
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-01 16:54:01