The children's entertainment industry is growing significantly. The trends relate to the organization of children's birthday parties in playrooms. The market has recognized the demand for children's playrooms, and every day the number of new children's playrooms for birthday celebrations is growing. They differ in size, props, birthday packages, and prices. The subject of the work is the analysis of parents' attitude on entertainment content and services offered on the market for children. The research was conducted through an electronic questionnaire, which collected 75 responses. Based on the results of the research, they conclude that parents believe that today's trend of celebrating a child's birthday in a children's playroom. Parents think that the price of celebrating a child's birthday in a playroom is too high, but that the child will celebrate his birthday in a playroom next year as well. Parents and child together make a decision together about the choice of the playground for the birthday celebration, about the celebration package, and also about the number of children. On the market is a large offer of children's playrooms for celebrating birthdays and paretns usually choose the one that is considered more acceptable. They are dissatisfied with the high prices of celebrations for such a short-term offer, but on the other way they want to make their child happy.