Managing customer relationships is a key segment of every company's business. It is a complex process that involves collecting data on customer preferences as well as creating various communication channels to ensure transparency and customer satisfaction. Since this is a very demanding process that often results in generating huge amounts of data, it is necessary to provide a system that will enable clarity and transparency of that data and, ultimately, optimize business processes. Although this data is of great importance to many departments of a company, it can be said that it is crucial for sales teams who use this data to track sales cycles, personalize communication with customers, and analyze sales results. The aim of this paper is to highlight the importance of customer relationship management systems in the sales processes of a company. Through a case study of the implementation of the Sales Cloud solution, the capabilities of the system will be demonstrated, as well as the segments of the sales processes that will be improved by its implementation. The implementation process of the solution will be shown in detail and will include the phase of defining the needs and requirements of the company, the solution design, and the creation of the solution itself. Due to the detailed and simplified presentation of the customer relationship management system implementation process, this paper represents quality preparation for companies considering the implementation of similar solutions.