Title Utjecaj Interneta i Web tehnologija na promociju turističkih destinacija Title (english) Impact of Internet and Web technology on promotion of tourist destination Author Anita Gudelj Mentor Mario Spremić (mentor)Committee member Ivan Strugar (predsjednik povjerenstva)Committee member Božidar Jaković (član povjerenstva)Granter University of Zagreb Defense date and country 2015-09-25, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Naziv ovog diplomskog rada je „Utjecaj Interneta i Web tehnologija na promociju turističkih destinacija“. Turističke destinacije Rovinj, Opatija, Zagreb i Međimurje izabrane su jer predstavljaju dobar primjer u kojima se provodi kvalitetna promocija, međutim uvijek postoje mogućnosti poboljšanja kojima svaka destinacija treba težiti.
Turističke destinacije Rovinj, Opatija, Zagreb i Međimurje predstavljene su u sklopu promocije turizma putem Interneta i Web tehnologija. Naglasak je stavljen na
... More postojeće Web stranice kojima se destinacije promoviraju te je na temelju njih ustanovljena kvaliteta promocije.
Turisti se, prije odlaska u određenu turističku destinaciju, najprije informiraju o destinaciji koju žele posjetiti. Razmatraju sve ono što mogu očekivati za vrijeme svog boravka u destinaciji i na temelju toga donose konačnu odluku o posjetu istoj.
Nekada su turisti saznavali pojedinosti o destinacijama putem časopisa, novina ili televizije, a danas – uz sve navedeno – najčešće posežu za Internetom i Web tehnologijama. Stoga je, za sve turističke destinacije, veoma važno da promocija putem Interneta i Web tehnologija bude vrhunska kako bi turisti odmah stekli dobar dojam o destinacijama o kojima se informiraju.
Navedene turističke destinacije bilježe izrazito uspješne rezultate, posebno Rovinj i Zagreb, zahvaljujući kvalitetnim turističkim proizvodima i uslugama, te promocijama turističkih zajednica i ostalim turističkim značajkama. S obzirom da su sve četiri destinacije prilično bogate raznim turističkim i kulturnim atrakcijama, cjelokupna promocija se najprije bazira na njihovom isticanju, ali se tu uključuju i gastronomija i enologija, te druge turističke posebnosti. Međutim, još većom, boljom i kvalitetnijom promocijom, turizam bi se mogao dovesti na višu razinu od postojeće.
Turističke destinacije, da bi bile uspješne, moraju isticati pozitivne strane koje posjeduju kako bi se turistima pobliže predočilo što mogu očekivati prilikom dolaska u destinaciju. U prilog tomu dolazi promocija koja, ukoliko je kvalitetna, može biti presudna pri odabiru posjete turističkoj destinaciji.
U planiranju promocija turističkih destinacija važno je najprije istražiti tržište, odnosno želje i potrebe turista, te na temelju zaključaka izraditi Web stranice koje će pružiti sve potrebne informacije potencijalnim turistima. Pri tome se moraju uzimati u obzir sve komponente koje će isticati one najpozitivnije strane pojedinih turističkih destinacija, po mogućnosti uz slikovite prikaze koji će pobliže prikazati turistima što mogu očekivati od destinacija. Less Abstract (english) The subject of diploma thesis examines the Impact of Internet and Web technologies on promotion of tourist Destinations. Rovinj, Opatija, Zagreb and Međimurje are travel destinations that represent a good quality promotion example. Nevertheless, every destination has the possibility to improve it`s current promotion strategy.
Rovinj, Opatija, Zagreb and Međimurje are presented through the tourism promotion as a part of the Internet and Web technologies. Emphasis is placed on current Web
... More sites that promote mentioned destinations and are based on established quality promotions.
Prior to actual visit of certain destination, tourists are researching for specific informaton about the destination thay want to visit. They take into consideration everything they can expect during their visit in the area. Once they gather enough information about their interests and preferences, they than decide which destination to visit.
Often, tourists gather the details of destinations through magazines, newspapers and television, however – whith all of the above – they will most likely refer to the Internet and Web technologies. Therefore, it is very important for all tourist destinations to promote their atractions via Internet and Web technologys because it is more likely to leave a good first impression via the media that is used in every day life. Also, it appears as a more attractive offer.
Due to the high quality of tourism products and services, promotions and tourist offices and other tourist facilities, these tourist destinations recorded a very succesful results, especially Rovinj and Zagreb. Given that all four destinations have a quite variety of tourist and cultural attractions, the entire promotion was initially based on their insistence. This also includes gastronomy, enology and other travel particularities. Although, implementing a better and high quality promotion could lead tourism to a higher level.
In order to be succesful, tourist destinations must emphasize positive apsects and display the expectations tourist could gain once they come to their destination. Thus, the quality of the promotion can be crucial in the selection of the desired destination.
While planning the promotion of tourist destinations, it is important to first explore the market. Subsequently, it is neccessary to take in to consideration the needs and desires of tourists. Ultimately, it is neccessary to take the basis of the conclusions as a foundation for creating a Web page that will provide all of the information potential tourists may be intersetd in. The presentation has to include all of the components that stand out as the most positive aspect of the destination, preferably with graphic images, as they present the more realistic image of what to expect from the destination. Less Keywords
Internet
Web Tehnologije
Turističke destinacije
Promocija
Keywords (english)
Internet
Web Technologies
Tourist Destinations
Promotion
Language croatian URN:NBN urn:nbn:hr:148:888153 Study programme Title: Business Economics Type of resource Text File origin Born digital Access conditions Access restricted to students and staff of home institution Terms of use Created on 2016-09-27 14:48:24
