Maintaining business continuity is one of the primary objectives and challenges for today's enterprises. The environment in which businesses operate is dynamic, with numerous changes occurring rapidly and unpredictably, and the future is uncertain. In such an environment, companies need to have a well-developed business continuity management strategy to adequately respond to any exogenous or endogenous factors that could disrupt the flow of business operations. Crisis management plays a crucial role in identifying potential factors that could lead to a disruption in business operations and, consequently, a crisis. A critical component of crisis management is adequate communication during a crisis. The functions of crisis management and communication in a crisis are essential in any organization that wants to maintain business continuity under contemporary market conditions. The first part of the paper will conduct a secondary research of relevant literature and provide an explanation of theoretical concepts of crisis management and business continuity management. The second part will conduct empirical research on the relevance of crisis management for the sustainability of business continuity in the road transport industry, using a selected company as an example. Considering the COVID-19 pandemic as the most recent crisis in contemporary business, the crisis management during the COVID-19 pandemic in the selected company, whose main activity is road transport, will be analyzed. The research will be conducted on a sample of employees and managers in the company, with data from employees being collected through a survey questionnaire, and data from managers through in-depth interviews. The sample will include 2 mid-level managers and 10 employees. The research aims to provide a comprehensive insight into the formation of crisis management strategy and activities, the perception of crisis management communication, and the impact of these two elements on the perception of the impact of crisis management on the sustainability of business continuity. The results will contribute to a better understanding of the key factors supporting business resilience in challenging times and will formulate recommendations for improving crisis management in the road transport sector.