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master's thesis
Analiza poslovnog modela ekonomije platformi u maloprodajnoj industriji
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:540781
Samac, Tomislav
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management

Institutional repository: REPEFZG

Cite this document

Samac, T. (2024). Analiza poslovnog modela ekonomije platformi u maloprodajnoj industriji (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:540781

Samac, Tomislav. "Analiza poslovnog modela ekonomije platformi u maloprodajnoj industriji." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:540781

Samac, Tomislav. "Analiza poslovnog modela ekonomije platformi u maloprodajnoj industriji." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:540781

Samac, T. (2024). 'Analiza poslovnog modela ekonomije platformi u maloprodajnoj industriji', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:540781

Samac T. Analiza poslovnog modela ekonomije platformi u maloprodajnoj industriji [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:540781

T. Samac, "Analiza poslovnog modela ekonomije platformi u maloprodajnoj industriji", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:540781

Metadata
TitleAnaliza poslovnog modela ekonomije platformi u maloprodajnoj industriji
Title (english)Analysis of the business model of platform economics in the retail industry
AuthorTomislav Samac
MentorNajla Podrug (mentor)
Committee memberNajla Podrug (predsjednik povjerenstva)
Committee memberDavor Filipović (član povjerenstva)
Committee memberDarko Tipurić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2024-07-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U današnjem poslovnom okruženju koje se brzo razvija, pojava platformskih poslovnih modela transformirala je tradicionalne pristupe trgovini, omogućujući tvrtkama stvaranje ekosustava koji olakšavaju interakcije između proizvođača, potrošača i drugih sudionika. Nagli razvoj interneta i suvremenih tehnologija promijenili su način na koji poduzeća posluju, nudeći nove izvore stvaranja vrijednosti. U radu će se predstaviti i opisati ovaj disruptivni poslovni model, identificirati njegove prednosti i skicirati platna poslovnih modela za korporacije koje temelje svoje poslovanje na platformi. Kroz analizu studije slučajeva detaljno će se proučiti poslovni model ekonomije platformi na primjeru korporacija koje su transformirale maloprodajnu industriju. U konačnici, cilj ovog rada je pridonijeti dubljem razumijevanju načina na koji tvrtke mogu iskoristiti platforme za poticanje rasta, poticanje inovacija i prilagodbu dinamičnim zahtjevima digitalne ekonomije.
Abstract (english)
In today's fast-paced business environment, the emergence of platform business models has transformed traditional approaches to commerce, enabling companies to create ecosystems that facilitate interactions between producers, consumers and other participants. The rapid development of the Internet and modern technologies have changed the way companies do business, offering new sources of value creation. The paper will present and describe this disruptive business model, identify its advantages and outline business model canvases for corporations that base their business on the platform. Through the analysis of case studies, the business model of the platform economy will be studied in detail on the example of corporations that have transformed the retail industry. Ultimately, the goal of this paper is to contribute to a deeper understanding of how companies can leverage platforms to drive growth, foster innovation, and adapt to the dynamic demands of the digital economy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:540781
Study programmeTitle: Business economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-07-09 17:55:27