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undergraduate thesis
Marketinška strategija modne marke Zigman
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:279848
Karangja, Karla
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Karangja, K. (2024). Marketinška strategija modne marke Zigman (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:279848

Karangja, Karla. "Marketinška strategija modne marke Zigman." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:279848

Karangja, Karla. "Marketinška strategija modne marke Zigman." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:279848

Karangja, K. (2024). 'Marketinška strategija modne marke Zigman', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:279848

Karangja K. Marketinška strategija modne marke Zigman [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:279848

K. Karangja, "Marketinška strategija modne marke Zigman", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:279848

Metadata
TitleMarketinška strategija modne marke Zigman
Title (english)Marketing strategy of a fashion brand Zigman
AuthorKarla Karangja
MentorMirko Palić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Modna marka Zigman razvila je sveobuhvatnu marketinšku strategiju kako bi se istaknula u konkurentnom modnom tržištu. Njihova strategija usredotočena je na stvaranje prepoznatljivog identiteta marke, uspostavljanje emocionalne povezanosti s ciljanim tržištem i promicanje vrijednosti održivosti i kvalitete proizvoda. Zigman se orijentira na diferencijaciju i pozicioniranje na tržištu kroz kreativni dizajn i inovativne pristupe u proizvodnji odjeće. Koristeći visokokvalitetne materijale i pažljivu izradu, marka naglašava svoju posvećenost izvrsnosti i trajnosti. Osim toga, Zigman se ističe svojim jedinstvenim dizajnom koji odražava suvremene modne trendove i estetiku. Marketinška strategija Zigmana također uključuje snažan digitalni i društveni medijski nastup kako bi se povezala s ciljanim potrošačima. Kroz kvalitetan sadržaj na web stranici, društvenim mrežama i kampanjama e-pošte, marka gradi zajednicu oko svoje estetike i vrijednosti. Osim toga, suradnje s influencerima i poznatim osobama pomažu u proširenju dosega i povećanju svijesti o brandu.
Abstract (english)
Fashion brand Zigman has developed a comprehensive marketing strategy in order to stand out in the competitive fashion market. Their strategy is focused on creating a recognizable brand identity, establishing an emotional connection with the target market and promoting the values of sustainability and product quality. Zigman focuses on differentiation and positioning on the market through creative design and innovative approaches in clothing production. Using high-quality materials and careful craftsmanship, the brand emphasizes its commitment to excellence and durability. In addition, Zigman stands out for its unique design that reflects contemporary fashion trends and aesthetics. Zigman's marketing strategy also includes a strong digital and social media presence to connect with target consumers. Through quality content on the website, social media and email campaigns, the brand builds a community around its aesthetics and values. In addition, collaborations with influencers and celebrities help expand reach and increase brand awareness.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:279848
Study programmeTitle: Business economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2024-09-16 11:14:28