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graduate thesis
Korištenje društvenih mreža u promociji turizma grada Orahovice
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:748100
Šutić, Ines
University of Zagreb
Faculty of Economics and Business
Department of Informatics

Institutional repository: REPEFZG

Cite this document

Šutić, I. (2024). Korištenje društvenih mreža u promociji turizma grada Orahovice (Graduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:748100

Šutić, Ines. "Korištenje društvenih mreža u promociji turizma grada Orahovice." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:748100

Šutić, Ines. "Korištenje društvenih mreža u promociji turizma grada Orahovice." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:748100

Šutić, I. (2024). 'Korištenje društvenih mreža u promociji turizma grada Orahovice', Graduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 October 2024, https://urn.nsk.hr/urn:nbn:hr:148:748100

Šutić I. Korištenje društvenih mreža u promociji turizma grada Orahovice [Graduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 October 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:748100

I. Šutić, "Korištenje društvenih mreža u promociji turizma grada Orahovice", Graduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:748100

Metadata
TitleKorištenje društvenih mreža u promociji turizma grada Orahovice
Title (english)The use of social networks in the promotion of tourism in the city of Orahovica
AuthorInes Šutić
MentorLjubica Milanović Glavan (mentor)
Committee memberLjubica Milanović Glavan (predsjednik povjerenstva)
Committee memberDalia Suša Vugec (član povjerenstva)
Committee memberBožidar Jaković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Informatics)
Zagreb
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Društvene mreže predstavljaju revolucionarnu promjenu u načinu na koji ljudi komuniciraju, dijele informacije i povezuju se na globalnoj razini. Postale su neizostavan dio suvremenog života stoga igraju ključnu ulogu u oblikovanju mnogih industrija uključujući i turizam. Društvene mreže sve se više koriste u svrhu putovanja zato što turisti mogu lakše istražiti turističke destinacije, isplanirati putovanje te dijeliti svoja iskustva. Društvene mreže poput Facebook-a, Instagram-a, Tik Tok-a, YouTube-a, omogućuju svojim korisnicima dijeljenje fotografija, videa i recenzija što igra ključnu ulogu u procesu donošenja odluka za turističku destinaciju. S druge strane, turističke destinacije i pružatelji usluga prepoznali su važnost prisutnosti na društvenim mrežama te ih koriste za promociju i komunikaciju s potencijalnim posjetiteljima. Influenceri imaju veliku ulogu u promociji turističke destinacije budući da dosežu širu publiku stoga mogu privući veći broj posjetitelja. Međutim uvođenje društvenih mreža u turizam uključuje i izazove poput loših recenzija i negativnih komentara koji mogu uvelike utjecati na odabir turističke destinacije.
Abstract (english)
Social networks represents a revolutionary change in the way people communicate, share information, and connect on a global scale. They have become an indispensable part of modern life and thus play a crucial role in shaping many industries, including tourism. Social networks are increasingly being used for travel purposes because tourists can more easily explore destinations, plan trips, and share their experiences. Platforms like Facebook, Instagram, TikTok, and YouTube allow users to share photos, videos, and reviews, which play a key role in the decision-making process for choosing a travel destination. On the other hand, tourist destinations and service providers have recognized the importance of having a presence on social networks and use these platforms for promotion and communication with potential visitors. Influencers play a significant role in promoting travel destinations since they reach a wider audience and can attract a larger number of visitors. However, the introduction of social networks into tourism also includes challenges such as bad reviews and negative comments, which can greatly impact the choice of a travel destination. The aim of this paper is to explore how social networks affects tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:748100
Study programmeTitle: /
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2024-09-18 06:42:33