This thesis analyzes the impact of digital distribution on the video game industry. In light of pervasive digitization and technological advancements, digital distribution represents a key transformation that replaces traditional physical media distribution models with digital content. The objectives of the thesis include exploring the advantages and challenges of digital distribution for development teams, publishers, and consumers, assessing its impact on consumer behavior and market dynamics, and identifying future trends in this industry. The methodology includes a consumer survey, systematic analysis of scientific articles and industry reports, and statistical analysis of data from leading digital distribution service providers: Steam, PlayStation Network, and Xbox Game Pass. The thesis also covers the history and development of digital distribution, the benefits and challenges it brings, and its impact on business operations and consumer behavior. The empirical part focuses on analyzing three leading digital services, with an emphasis on survey results that provide insights into user attitudes and preferences. The main conclusions indicate that digital distribution has significantly changed the way video games are distributed, offering greater game accessibility, faster updates, and increased player interaction. At the same time, digital distribution presents challenges such as data security and system stability issues. It is expected that digital distribution will continue to play a key role in the future of the video game industry, despite the challenges it brings. Digital distribution also enables independent development teams to reach a global audience without large marketing budgets, fostering innovation and changing industry dynamics.