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undergraduate thesis
Utjecaj logistike pakiranja na odluke o kupnji hrane
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:213557
Jakšić, Gabrijela
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Jakšić, G. (2024). Utjecaj logistike pakiranja na odluke o kupnji hrane (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:213557

Jakšić, Gabrijela. "Utjecaj logistike pakiranja na odluke o kupnji hrane." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:213557

Jakšić, Gabrijela. "Utjecaj logistike pakiranja na odluke o kupnji hrane." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:213557

Jakšić, G. (2024). 'Utjecaj logistike pakiranja na odluke o kupnji hrane', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:213557

Jakšić G. Utjecaj logistike pakiranja na odluke o kupnji hrane [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:148:213557

G. Jakšić, "Utjecaj logistike pakiranja na odluke o kupnji hrane", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:213557

Metadata
TitleUtjecaj logistike pakiranja na odluke o kupnji hrane
Title (english)The influence of packaging logistics on food purchasing decisions
AuthorGabrijela Jakšić
MentorSanda Soucie (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Logistika pakiranja je ključna za učinkovitost prehrambenog sektora, jer pomaže smanjenju troškova i optimizaciji kroz lanac opskrbe.Tehnološki napredak donosi inovacije u pakiranju, što omogućuje očuvanje svježine hrane i poboljšanje sigurnosti proizvoda. Primjena aktivne ambalaže i RFID tehnologije može dodatno produljiti rok trajanja i pružiti dodatne informacije o stanju proizvoda. Ovo područje reguliraju stroge zakonske regulative koje osiguravaju da svi proizvodi imaju točne informacije, poput zaštićenih oznaka, što doprinosi transparentnosti i zaštiti potrošača.Odabir pravih materijala za pakiranje ključan je za sprječavanje kontaminacije i propasti hrane, a nepravilno pakiranje može dovesti do smanjenja kvalitete proizvoda i potencijalnog zdravstvenog rizika. Kvalitetno pakiranje ne samo da poboljšava kvalitetu proizvoda, već štiti reputaciju poduzeća i osigurava zadovoljstvo potrošača. Na taj način, učinkovita logistika pakiranja igra vitalnu ulogu u cjelokupnom uspjehu prehrambenog sektora.
Abstract (english)
Packaging logistics is crucial for the efficiency of the food sector, as it helps reduce costs and optimize the supply chain.Technological advancements bring innovations in packaging, which enable the preservation of food freshness and enhance product safety. The use of active packaging and RFID technology can further extend shelf life and provide additional information about the product's condition. This area is regulated by strict legal standards that ensure all products have accurate information, such as protected labels, contributing to transparency and consumer protection. Choosing the right packaging materials is essential for preventing contamination and spoilage of food, as improper packaging can lead to decreased product quality and potential health risks. High-quality packaging not only improves product quality but also protects the company's reputation and ensures consumer satisfaction. In this way, effective packaging logistics plays a vital role in the overall success of the food sector.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:213557
Study programmeTitle: Business economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije (prvostupnik (baccalaureus) ekonomije/prvostupnica (baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-18 14:27:20