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graduate thesis
Utjecaj umjetne inteligencije na stakeholdere u malim i srednjim poduzećima
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:795225
Jurešić, Stjepan
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Jurešić, S. (2024). Utjecaj umjetne inteligencije na stakeholdere u malim i srednjim poduzećima (Graduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:795225

Jurešić, Stjepan. "Utjecaj umjetne inteligencije na stakeholdere u malim i srednjim poduzećima." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:795225

Jurešić, Stjepan. "Utjecaj umjetne inteligencije na stakeholdere u malim i srednjim poduzećima." Graduate thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:795225

Jurešić, S. (2024). 'Utjecaj umjetne inteligencije na stakeholdere u malim i srednjim poduzećima', Graduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 September 2024, https://urn.nsk.hr/urn:nbn:hr:148:795225

Jurešić S. Utjecaj umjetne inteligencije na stakeholdere u malim i srednjim poduzećima [Graduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:795225

S. Jurešić, "Utjecaj umjetne inteligencije na stakeholdere u malim i srednjim poduzećima", Graduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:795225

Metadata
TitleUtjecaj umjetne inteligencije na stakeholdere u malim i srednjim poduzećima
Title (english)The impact of artificial intelligence on stakeholders in small and medium-sized enterprises
AuthorStjepan Jurešić
MentorValentina Vučković (mentor)
Committee memberMladen Turuk (član povjerenstva)
Committee memberIvana Štulec (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2024-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Cilj rada je istražiti utjecaj umjetne inteligencije na stakeholdere u malim i srednjim poduzećima te na koji način umjetna inteligencija može unaprijediti poslovanje. Analizira se utjecaj umjetne inteligencije u SAD-u i Europskoj Uniji. Za potrebe rada koristili su se podaci iz online baze podataka Our world in data te Indeks gospodarske i društvene digitalizacije (DESI) Europske komisije. Analiza je pokazala da će uspješna implementacija umjetne inteligencije u malim i srednjim poduzećima ovisiti o njihovoj sposobnosti da se prilagode novim tehnologijama, kao i podršci koju će dobiti od vlada, investicijskih i strukturnih fondova kao i drugih dionika. Usporedba SAD-a i EU pokazuje da iako postoje različiti pristupi cilj ostaje isti, a to je omogućiti svim poduzećima da uspješno iskoriste potencijale umjetne inteligencije kako bi ostvarili dugoročnu konkurentnost i održivi razvoj.
Abstract (english)
The aim of this thesis is to explore the impact of artificial intelligence on stakeholders in small and medium-sized enterprises, as well as how artificial intelligence can enhance business operations. The analysis will focus on the influence of artificial intelligence in the United States and the European Union. Data from the online database Our World in Data and the European Commission's Digital Economy and Society Index (DESI) were used for this research. The analysis revealed that successful implementation of artificial intelligence in small and medium-sized enterprises will depend on their ability to adapt to new technologies, as well as the support they receive from governments, private investment and structural funds, and other stakeholders. A comparison between the U.S. and the EU shows that although there are different approaches, the goal remains the same: to enable all enterprises to successfully harness the potential of artificial intelligence in order to achieve long-term competitiveness and sustainable development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:795225
Study programmeTitle: /
Study programme type: professional
Study level: graduate
Academic / professional title: magistar ekonomije/magistra ekonomije (magistar ekonomije/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2024-09-19 14:54:57