In today's dynamic and fast-paced lifestyle that demands speed and adaptability, walk-in beauty salons are gaining popularity due to their flexibility and accessibility. Client loyalty is crucial for a successful relationship between salons and their clients and represents one of the main determinants of market success. Long-term, strong relationships with clients ensure their loyalty to the salon even in the presence of competitive offers, providing salons with a unique advantage. The aim of research was to identify the factors influencing client loyalty to beauty salons and the degree of their satisfaction with walk-in salon services. An online survey was conducted with a sample of 175 respondents, mostly women. The survey analyzed the habits of using beauty salon services, with a significant number of respondents utilizing the services once or several times a month. The main reason for visiting salons was routine care. The quality of products and services and the expertise of the staff proved to be the most important factors in choosing a salon. Recommendations and reviews also play a significant role. Service pricing, working hours, and service speed are important factors, while salon location, décor, and atmosphere are less significant. The main advantages of walk-in salons include the flexibility in arrival times and the lack of need for an appointment, while the main disadvantages are the inability to choose a specific staff member, longer waiting times, and uncertainty about service availability. The highest ratings were given to salon hygiene and cleanliness, working hours, quality of products used, and the expertise and friendliness of the staff. Overall satisfaction with the services is high, with treatment quality and service speed having the greatest impact on satisfaction. Client loyalty shows positive trends, with many respondents willing to revisit and recommend the salon to friends and family. Recommendations for improvement include continuous investment in service quality and staff training, improving work organization and reducing waiting times. Flexible working hours can meet the needs of employed clients. These results provide valuable insights for managers and owners of walk-in salons, highlighting key factors for increasing client satisfaction and loyalty.