The topic of this thesis is "Familiarity of the young population with franchising as a way of entering entrepreneurship". Therefore, the focus of this thesis will be on franchising in general, but with a special focus on young people's familiarity with franchising as a business model. Franchising has been recognized for many years as a successful business model that is developing more and more over some time. In the franchise business model, the company that acts as the franchisor gives the company that represents the franchisee, the right to use its trade name and business method, which includes all trade secrets, advices and training methods regarding the actual performance of the business. The company acting as a franchisee pays the franchisor certain fees for the specified services. The thesis will explain the concept of franchise business, as well as all its positive and negative aspects, obligations and possibilities, and other specifics of franchise business such as franchise fees and similar. Also, the thesis will explain the legal provisions and specifics of the business itself and the contract on franchise business, which is also the main document of the franchise business relationship. Franchise operations in the territory of the Republic of Croatia will also be subsequently investigated, which will be additionally described through the research of some of the leading franchise business models in Croatia. In the research part of the work, a survey will be conducted under the same name as the thesis itself "Familiariy of the young population with franchising as a way of entering entrepreneurship". The goal of the research is to investigate the attitudes and awareness of the young population about the franchise business model in general, but also as one of the ways to enter entrepreneurship.