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master's thesis
Iskustva potrošača pri korištenju proširene stvarnosti (AR) u online kupovini
Zagreb: University of Zagreb, Faculty of Economics and Business, 2024. urn:nbn:hr:148:374449
Pešo, Lara
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

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Pešo, L. (2024). Iskustva potrošača pri korištenju proširene stvarnosti (AR) u online kupovini (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:374449

Pešo, Lara. "Iskustva potrošača pri korištenju proširene stvarnosti (AR) u online kupovini." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:374449

Pešo, Lara. "Iskustva potrošača pri korištenju proširene stvarnosti (AR) u online kupovini." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2024. https://urn.nsk.hr/urn:nbn:hr:148:374449

Pešo, L. (2024). 'Iskustva potrošača pri korištenju proširene stvarnosti (AR) u online kupovini', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 September 2024, https://urn.nsk.hr/urn:nbn:hr:148:374449

Pešo L. Iskustva potrošača pri korištenju proširene stvarnosti (AR) u online kupovini [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2024 [cited 2024 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:374449

L. Pešo, "Iskustva potrošača pri korištenju proširene stvarnosti (AR) u online kupovini", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:148:374449

Metadata
TitleIskustva potrošača pri korištenju proširene stvarnosti (AR) u online kupovini
Title (english)The consumer experience when using augmented reality (AR) in online shopping
AuthorLara Pešo
MentorDubravka Sinčić (mentor)
Committee memberSunčana Piri Rajh (predsjednik povjerenstva)
Committee memberIrena Pandža Bajs (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2024-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Proširena stvarnost (AR) predstavlja tehnologiju koja omogućuje spajanje digitalnih elemenata s fizičkim svijetom. Na ovaj način stvara se nova mogućnost interakcije korisnika s tehnologijom te oblikuju napredna korisnička iskustva. U današnjem vremenu, primjena AR tehnologije je široko rasprostranjena i često se koristi na društvenim mrežama, u video igrama, vojsci, medicini i drugim područjima. Također, jedan od relativno novijih načina primjene AR tehnologije je u web trgovinama. Ovaj diplomski rad istražuje primjenu proširene stvarnosti kao alata za stvaranje inovativnog korisničkog iskustva u web trgovinama. Rad se fokusira na istraživanje kako primjena AR tehnologije utječe na ponašanje potrošača i unaprjeđuje njihovo korisničko iskustvo. Metodologija istraživanja uključuje analizu srodne literature i provedbu empirijskog istraživanja. Istraživanjem se prati percepcija korisnika o različitim aspektima koji utječu na korisničko iskustvo tijekom online kupovine putem AR tehnologije. Rezultati istraživanja ukazuju na to kako integracija proširene stvarnosti (AR) u sustave web trgovina može unaprijediti korisničko iskustvo tijekom kupnje određenih proizvoda, što također može unaprijediti web trgovine.
Abstract (english)
Augmented Reality (AR) is a technology that allows the merging of digital elements with the physical world. This creates a new possibility for user interaction with technology and shapes advanced user experiences. In today's time, the application of AR technology is widespread and is often used in social media, video games, the military, medicine, and other fields. Additionally, one of the relatively newer ways of applying AR technology is in online stores. This thesis explores the application of augmented reality as a tool for creating innovative user experiences in online stores. The research focuses on how the application of AR technology affects consumer behavior and enhances their user experience. The research methodology includes the analysis of related literature and the conduct of empirical research. The study tracks users' perceptions of various aspects that influence the user experience during online shopping through AR technology. The research results indicate that the integration of augmented reality (AR) into online store systems can improve the user experience during the purchase of certain products, which can also enhance online stores
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:374449
Study programmeTitle: Business economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2024-09-21 09:29:12